Creative Lead/ Senior Graphic Designer

Mothercare Malaysia; Seri Kembangan; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading retail brand, Mothercare Malaysia, is seeking a Creative Designer Lead/Senior Graphic Designer to elevate its brand's visual storytelling. This role requires a hands-on experienced designer who can lead a small creative team, oversee design projects across various platforms, and execute high-quality visuals that resonate with parents and young families. If you are passionate about design and retail, and possess strong leadership skills, this is a unique opportunity to make an impact on brand experiences.

Qualifications

• Minimum 5-7 years of experience in graphic design, including team lead role.
• Proficient in Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects.
• Portfolio showcasing design versatility across digital, print, and video formats.

Responsibilities

• Lead the creative direction for marketing campaigns, ensuring brand consistency.
• Design and oversee production of promotional materials and collaterals.
• Mentor junior designers and manage project priorities effectively.

Skills

Attention to detail

Creative eye

Multitasking

Education

Diploma or Degree in Graphic Design

Tools

Adobe Creative Suite

Job description

Are you a visionary designer with a passion for retail storytelling and brand-building?

We are looking for an experienced and versatile Creative Designer Lead/Senior Graphic Designer to define and elevate the visual language of our brand across every customer touchpoint.

This role requires a strong eye for design, hands-on capability in graphic & video production, and leadership skills to manage and mentor a small in-house creative team.

As our in-house creative champion, you’ll blend big-picture thinking with hands-on design execution, bringing to life campaign ideas, promotional visuals, in-store experiences, and online content that connect with our core audience: parents and young families. You’ll lead the design direction across platforms, including social media, e-commerce, POSM, printed collateral, window displays, and corporate branding; ensuring everything we create is beautiful, consistent, and purpose-driven.

This is a unique opportunity to play a key role in shaping how thousands of families experience our brand every day — both online and in-store.

KEY RESPONSIBILITIES

Creative & Design Leadership

• Lead the overall creative direction for marketing campaigns & collaterals, product launches, retail activations, social, digital and all other graphic/creative related matters as required.
• Conceptualise and produce high-quality visuals that reflect brand positioning and align with business goals.
• Oversee, develop and maintain brand consistence across retail, digital, and trade communications.
• Organise workflows and prioritise team tasks based on deadlines and the marketing calendar
• Review all creatives/assets created by the team, ensuring that deliverables address business needs
• Oversee the presentation of final artwork/creatives and obtain approvals for deliverables

Retail Operations & In-Store Marketing

• Design and oversee production of all collaterals and point-of-sale materials (POSM), promotional signage, in-store lightboxes/high level graphics, event collaterals, catalogues and window displays/glass decals.
• Work closely with the Marketing and Operation/Retail team to support campaigns and in-store experience enhancement

Digital & Social Content

• Working with e-comm team to create visually engaging content for e-commerce websites, paid digital media, email marketing, and marketplaces platforms.
• Shoot, and edit short-form videos/reels for social media platforms and all other social media related assets

Trade, Corporate & Distribution Marketing

• Design product sell-in decks, catalogs, brochures, trade show visuals/POSM and B2B promotional materials to support distribution sales and retail partners.
• Ensure all partner-facing materials reflect a consistent brand image and adhere to brand guidelines.
• All corporate related artwork and lead corporate brand direction

Collaboration & Production

• Liaise with printers, agencies, and production houses to deliver quality outputs on time and within budget.
• Supervise design schedules, prioritize projects, and ensure timely completion of deliverables.

Team Management & Development

• Mentor junior designer, fostering creativity, skill development, and team collaboration.
• Provide art direction, feedback, and support to maintain high standards in creative output

KEY RESULT AREAS

• Timely delivery of all campaign creative materials across all channels.
• High-quality, brand-consistent output across all retail and trade visuals.
• Smooth execution and rollout of in-store marketing and promotional campaigns.
• Positive internal feedback from stakeholders (marketing, retail, distribution, and e-commerce teams).
• Effective management and upskilling of junior designers.

QUALIFICATIONS & REQUIREMENTS

• Diploma or Degree in Graphic Design, Visual Communication, Multimedia Design, or equivalent.
• Minimum 5–7 years of working experience in graphic design, with at least 1–2 years in a supervisory or team lead role.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Strong creative eye, attention to detail, and ability to turn briefs into high-impact visuals.
• Strong understanding of layout, typography, and color theory.
• Familiarity with production processes for print, signage, and digital platforms.
• Experienced in video shooting and editing for digital/social media.
• Excellent time management and ability to multitask in a fast-paced retail environment.
• Strong attention to detail and ability to deliver quality work under tight deadlines.
• Knowledge of retail, fashion, beauty or lifestyle industry is a plus.
• A portfolio showcasing design versatility across digital, print, and video formats is required.

Preferred Attributes:

• Strong sense of aesthetics, especially in retail and parenting-related content
• Self-motivated and solutions-driven
• Team player with great communication skills
• Flexible and able to work in a fast-paced, deadline-driven environment