Creative Lead, BM Copy

GrabTaxi Holdings Pte. Ltd.; Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

Grab is seeking a Malay Copy Creative Lead to enhance its Malay-language copy standards and drive brand engagement. The ideal candidate will possess extensive creative experience, showcasing originality in copywriting, and will collaborate closely with various teams to deliver standout creative work.

Benefits

Term Life Insurance

Comprehensive Medical Insurance

Flexible benefits package (GrabFlex)

Parental and Birthday leave

Volunteering leave

Grabber Assistance Programme

FlexWork arrangements

Qualifications

• 8-10 years of experience focusing on creativity and brand campaigns.
• Strong portfolio that showcases original Malay copy.
• Ability to present and defend ideas clearly.

Responsibilities

• Enhance Malay-language copy standards across various platforms.
• Collaborate with teams to create compelling creative ideas.
• Oversee projects while maintaining a strong creative vision.

Skills

Creative agency experience

Original Malay copywriting

Storytelling

Communication

Creative operations management

Google Suite proficiency

Job description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

First, let us introduce you to Grab Creative Studio:

• We're responsible for building the Grab brand and maintaining its integrity across the region.
• Our mission is to build brand love in everything we do and create memorable experiences for our users through purposeful creative work.

Get to Know the Role

We're looking for a Malay Copy Creative Lead — someone who thinks strategically, writes persuasively, and makes the language sing for the largest population in Malaysia.

Someone who:

• Use magical thinking and masterful craftsmanship to solve real business problems — and maybe win some awards along the way.
• Champion what's right for the brand, not what's trendy.
• Believe "good enough" is never enough.
• Can already think of 20 stronger ways to write this ad.

You will report to the Creative Director and work onsite at Petaling Jaya office

The Critical Tasks You Will Perform

As the Malay Copy Creative Lead, you'll enhance the standard of all Malay-language copy coming out of Grab Malaysia. You'll work with multiple teams to ensure our voice connects, converts, and builds long-term brand equity.

You will:

• Set the bar for Malay-language copy across campaigns, channels, and platforms — from digital ads to in-app comms to branding campaigns.
• Work with a team of art directors and copywriters, reporting directly to the MY Creative Director.
• Collaborate with Marketing to turn goals into standout creative ideas.
• Ensure every line of copy–be it a promo or a public service announcement–upholds Grab's brand voice, while making space for local nuance and culture.
• Oversee projects from 360 campaigns to quick-turnaround projects — while maintaining a strong creative vision throughout.
• Partner with Creative Producers to manage timelines, priorities, and team morale.

What Essential Skills You Will Need

• 8–10 years of creative agency or in-house experience, with a focus on brand, digital, and integrated campaigns.
• A portfolio that showcases your best original Malay copywriting work — not just translations. (If your work is adapted from English, tell us how you made it resonate locally.)
• A strong grasp of storytelling, strategy, and tone. You're as comfortable with a one-liner as you are with a campaign manifesto.
• You are a compelling communicator; you are able to present, sell, and defend your ideas with clarity and objectivity.
• Someone who gets creative operations. You know how to manage deadlines, assets, and people without losing your spark.
• Comfortable using Google Suite (Docs, Slides, Drive).
• Bonus: You're curious about how AI tools can help (not replace) creativity.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.