Creative Lead – Art

Position Title

Creative Lead – Art

Reports To

Head, Group Branding

Position Summary

Responsible for everything related to the brand's visual representation, from core elements to promotional materials and merchandise. They ensure consistency across all communication channels (traditional, digital, etc.) and build a strong brand story that resonates with target audiences. This role also involves managing brand value for all subsidiaries within the Group, ensuring alignment and consistency across B2B and B2C segments, even among employees. Working closely with the Head of Group Branding, the Creative Lead orchestrates brand-building programs and activities to improve brand perception, public relations, and ultimately drive business results.

Key Responsibilities

1. Develop and implement the overarching brand corporate identity, including brand portfolio, assets and products, for MAG Group and all its subsidiaries.
2. Own the brand architecture and upkeep of brand value proposition and brand story, ensuring full adherence to the Brand Corporate Identity Guidelines.
3. Develop, refine and refresh brand identity and elements to clearly articulate brand differentiation and build a highly recognised brand image across the globe to cover all Point-of-Sale (POS).
4. Build a center of excellence for the creation and production of high quality assets, setting standards for creative/ visuals and other quality controls.
5. Coordinating all aspects of brand-related matters from conceptualisation to production to distribution to ensure that it is aligned to the brand vision targeting the correct audience.
6. Collaborate and manage relationships with other subsidiaries and departments, ensuring brand identity is maintained.
7. Develop brand activities, products and campaigns that will alleviate the brand equity and reputation and drive positive brand PR.
8. Constantly be updated with market research results to maintain brand equity in the market, in view of competitors’ brand position and to remain constant Top-Of-Mind amongst target audience.
9. Lead, guide and inspire team members, and colleagues within the Group on the brand vision and aspirations.

Qualification & Experience

1. Degree in Creative/ Design or equivalent
2. Min of 8 years in Creative and/or brand and marketing strategy.

Area of Experience

1. Art Direction
2. End-to-end creative and design work for visuals and AV production from conceptualization, visualization, key visuals, to final production
3. Comprehensive Brand Corporate Identity development and maintenance
4. Multiple stakeholder management
5. Program and events management and execution.
6. Inspirational leadership.

Personality Traits

1. Great art direction
2. Keen eye for details
3. Resourceful, curious and creative
4. Versatile, flexible and agile
5. Effective problem solving skills
6. Collaborative, proactive and innovative
7. Self-initiated and self-driven
8. Customer-oriented