Creative Designer (F&B)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

Randstad Malaysia is seeking a creative individual to design and produce high-quality visual assets for social media, e-commerce, packaging, and marketing collateral. This role requires proficiency in video editing tools and a deep understanding of social media trends.

The candidate will be responsible for maintaining the brand's visual identity, producing promotional assets, and managing the full post-production workflow, integrating AI tools where applicable.

Qualifications

• Strong portfolio demonstrating exceptional graphic design and video editing capabilities.
• Hands-on familiarity with generative AI tools like Midjourney and Canva AI.
• Deep understanding of social media trends, particularly TikTok and Instagram.

Responsibilities

• Conceptualize and produce high-quality graphics for various platforms.
• Maintain and evolve brand's visual identity across touchpoints.
• Shoot and edit engaging short-form videos.

Skills

Graphic design

Video editing

Social media savvy

AI tools proficiency

Education

Diploma or Bachelor’s Degree in Graphic Design or related field

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

About the Company

The company is a well-established company who specializes in digital marketing.

About the Job

Design, create, and produce high‑quality visual assets for social media, e‑commerce, packaging, menus, POSM, and marketing collateral. The role also includes full post‑production video workflow, AI tool integration, and staying current with creative tech trends.

Responsibilities

• Conceptualize and produce high‑quality graphics for social media, e‑commerce, packaging support, menus, POSM, and marketing collateral.
• Maintain, evolve, safeguard AYA Real Food’s visual identity across all touchpoints.
• Design impactful promotional assets for product launches, key festive campaigns (e.g., Ramadan, Raya, Year‑End), and retail/distributor partners.
• Shoot and edit engaging short‑form videos, including recipe demonstrations, product features, behind‑the‑scenes content, and digital ads.
• Manage full post‑production workflow: cutting, color grading, audio syncing, adding captions/subtitles, transitions, and motion graphics.
• Deliver platform‑optimized video exports tailored for TikTok, Instagram Reels, and YouTube Shorts.
• Integrate AI tools (image generation, automated captions, AI video/voice, background removal) into workflow.
• Stay updated on emerging AI creative technologies, championing tools that improve production efficiency and creative quality.
• Balance AI efficiency with human creativity to ensure outputs remain authentic to the brand.

Requirements

• Education: Diploma or Bachelor’s Degree in Graphic Design, Multimedia, Visual Communication, or a related field (equivalent practical experience will be considered).
• Portfolio: A strong, diverse portfolio demonstrating exceptional graphic design, branding, and video editing capabilities.
• Software Proficiency: Expert knowledge of standard design suites and advanced proficiency in video editing tools (e.g., CapCut, Adobe Premiere Pro, After Effects).
• AI Tooling: Hands‑on familiarity with generative AI tools (e.g., Midjourney, Adobe Firefly, ChatGPT, Canva AI, or similar).
• Social Media Savvy: A deep, current understanding of social media landscapes, algorithms, and content trends—particularly TikTok and Instagram.

Preferred (Nice‑to‑Have)

• Prior creative experience within the Food & Beverage (F&B), FMCG, or grocery industries.
• Practical skills in food styling and product photography.
• Foundational skills in motion graphics and animation.