Country Manager, Thailand

Accolade Wines; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A global wine company is seeking a dynamic Country Manager to drive growth and build brand presence in Thailand. This role requires over 5 years of experience in sales or commercial leadership within the wine or FMCG sectors. The ideal candidate will lead strategic partnerships, manage P&L, and champion the brand in-market. Join us to reshape the wine industry in one of Asia’s most exciting markets.

Benefits

Annual Staff Wine Allowance

Flexible working

Earn additional leave days

Volunteer day off

Wine training

Access to online learning

Qualifications

• 5+ years’ experience in sales, account management, or commercial leadership in the liquor or FMCG sectors.
• Proven success in developing markets like Thailand or broader Southeast Asia.
• Strong distributor and retailer relationship management.

Responsibilities

• Drive commercial success through strategic partnerships with retailers and distributors.
• Unlock growth via smarter routes to market and expand national distribution.
• Own the P&L and deliver against budget and forecast targets.
• Lead promotional strategy and execute joint business plans.

Skills

Sales experience

Account management

Commercial leadership

Distributor relationship management

Passion for wine

Job description

Overview

Are you ready to lead the future of wine in Thailand?

Vinarchy, the bold new global wine company born from the merger of Accolade Wines and Pernod Ricard Winemakers, is seeking a dynamic, commercially savvy Country Manager to drive growth and build our brand presence in Thailand.

This is a rare opportunity to shape the trajectory of a portfolio that includes global icons like Jacob’s Creek, Hardys, and Campo Viejo, as well as rising stars like Greasy Fingers, Cupio, and Dolly Wines.

Vinarchy. Redefining Wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.

Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.

With production across six continents and a portfolio that spans heritage, innovation, and premium craftsmanship, Vinarchy is leading the charge in modern wine culture. Our ambition is matched only by our imagination.

Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.

Key Responsibilities

As Country Manager, you’ll be the face of Vinarchy in Thailand, responsible for:

• Driving commercial success through strategic partnerships with retailers, distributors, and wholesalers.
• Unlocking growth via smarter routes to market and expanding national distribution.
• Owning the P&L and delivering against budget and forecast targets.
• Leading promotional strategy and executing joint business plans with key accounts.
• Championing our brands in-store and in-market, backed by insights and data.

What You'll Bring

• 5+ years’ experience in sales, account management, or commercial leadership in the liquor, wine, or FMCG sectors.
• Proven success in developing markets like Thailand or broader Southeast Asia.
• Strong distributor and retailer relationship management.
• A passion for wine, spirits, and building brands that challenge convention.

Other Essentials

• Willingness to travel domestically and regionally.
• Driver’s license required.
• Thai language skills a plus.

Why Join Us

At Vinarchy, you’ll be part of a global movement to reshape how wine is made, marketed, and enjoyed.

You\'ll also enjoy:

• On the job rewards, recognition and reviews
• Annual Staff Wine Allowance
• Flexible working
• Earn additional leave days - up to 5 days per year after 5 years
• A day off to Volunteer at a charity of your choice
• Wine training
• Access to extensive online learning and development

We offer a collaborative culture, bold leadership, and the chance to make a lasting impact in one of Asia’s most exciting markets.

Ready to redefine your future? Apply today!

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.