Country Manager (Philippines)

WediaLab; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company is seeking a dynamic individual to oversee operations and drive business growth in the Philippines. The successful candidate will lead strategic marketing initiatives, manage budgets, and ensure optimal performance in a matrix environment. This role requires a strong background in Digital Marketing, a bachelor's degree, and a minimum of 3 years’ experience. Travel for business meetings is expected, with all expenses covered.

Benefits

Travel allowances

Airfare and accommodation covered

Qualifications

• Minimum 3 years of experience in the Digital Marketing industry.
• Strong understanding of the Philippines’ digital ecosystem.
• Ability to thrive in a matrix environment and willingness to travel.

Responsibilities

• Oversee operations and business growth in the Philippines.
• Develop annual budgets and marketing plans.
• Lead recruitment and management of staff.

Skills

Performance Marketing

Digital Marketing

Market Research

Bilingual Proficiency (English, Filipino)

Education

Bachelor’s degree in business administration or marketing

Tools

Salesforce Commerce Cloud

GA4

GTM

Job description

Job Description

• Serve as the face of the company in the Philippines, overseeing operations, fostering business growth, and maximizing profitability.
• Collaborate closely with regional and country brand teams, operations, CRM, risk management, agency teams, and head office for comprehensive reporting.
• Conduct thorough research on the Philippines market and adapt strategies accordingly. Implement and maintain a robust brand strategy ensuring uniformity.
• Develop annual budgets, create detailed marketing plans, and drive revenue and profit targets on a regular basis.
• Supervise external partners’ performance, SLAs, billing, and finance. Cultivate partnerships to enhance site performance.
• Spearhead marketing strategy development involving new technologies like apps, metaverse, and social commerce.
• Act as the regional expert on platforms such as Salesforce Commerce Cloud, GA4, and GTM. Provide insights on website performance to relevant teams.
• Contribute to high-level strategic projects within the company.
• Lead the recruitment, management, and mentoring of staff, ensuring optimal performance and growth.
  
  

Job Requirements

• Bachelor’s degree in business administration, marketing, or a related field.
• Minimum 3 years of experience in the Digital Marketing industry.
• Strong understanding of the Philippines’ digital ecosystem.
• Essential expertise in Performance Marketing.
• Proficiency in English is mandatory; proficiency in Filipino or other local languages is advantageous.
• Ability to thrive in a matrix environment is beneficial.
• Willingness to travel overseas for business meetings and training at least 3 days monthly.
• Travel allowances, airfare, and accommodation are covered by the company.