Country Manager (Overseas Assignment)

ELITE BEAUTY ASIA (MALAYSIA) SDN. BHD; Kuala Lumpur; On-site; MYR 250,000 - 360,000; Full time

Job summary

ELITE BEAUTY ASIA (MALAYSIA) SDN. BHD is seeking a Country Manager to lead the market with full P&L responsibility and drive revenue growth across offline and online channels.

You will oversee strategic initiatives, build high-performing teams, and manage key stakeholder relationships to deliver sustainable profitability. The role requires a Bachelor's degree and 8+ years in General Management or related leadership roles, with strong analytical and strategic abilities.

Qualifications

• Bachelor's degree in business-related field required.
• Minimum 8 years of progressive leadership experience in GM/Operations/Commercial/C country roles.
• Proven track record of managing full P&L and profitable growth.
• Strong analytical, strategic thinking, problem solving, and decision making.
• Excellent communication and stakeholder management; English mandatory, Mandarin a plus.

Responsibilities

• Own and manage full P&L for the assigned market, including revenue, gross profit, and expenses.
• Develop annual budgets, forecasts and business plans.
• Drive data-based decisions to maximize profitability and ROI.
• Lead cross-functional teams across sales, operations, marketing, finance, HR.
• Build relationships with customers, distributors, suppliers and partners.
• Support expansion, market development and strategic growth initiatives.

Skills

Analytical thinking

Strategic thinking

Problem solving

Decision making

Leadership

Education

Bachelor's degree in Business Administration/Management

Job description

The Country Manager is responsible for leading and managing the overall business performance of the assigned market, with full accountability for revenue growth, operational excellence, and profitability. This role oversees commercial operations across both offline and online channels, drive strategic business initiatives, build high-performing teams, strengthen key stakeholder relationships, and ensure sustainable business growth aligned with regional and corporate objectives.

Key Responsibilities

Own and manage the full P&L of the assigned market, including revenue, gross profit, operating expenses, and profitability.

Develop annual budgets, financial forecasts, and business plans.

Monitor and analyse financial performance, implementing initiatives to improve business results and efficiency.

Drive data-based decision-making to maximize profitability and return on investment.

Ensure financial discipline, governance, and compliance across all business functions.

Develop and execute business strategies to drive revenue growth, market penetration, and profitability.

Lead and oversee sales performance across all channels, build and maintain strong relationships key customers and strategic stakeholders.

Identify and capitalize on new business opportunities, market trends, and competitive developments in

existing markets.

Ensure commercial activities are aligned with overall business and brand strategies.

Leadership & People Management

Lead, coach, and develop a high-performing cross-functional team.

Foster a culture of accountability, collaboration, and continuous improvement.

Establish clear objectives, performance expectations, and development plans for team members.

Drive effective collaboration across sales, operations, marketing, finance, HR, and other business functions.

Stakeholder Management & Strategic Planning

Act as the primary liaison between the assigned market and regional leadership teams.

Present regular business reviews, financial updates, and strategic recommendations.

Lead annual business planning, forecasting, and performance review processes.

Manage key relationships with customers, distributors, suppliers, logistics providers, and external business partners.

Support business expansion, market development, and strategic growth initiatives.

Job Specification / Requirements :

Bachelor's Degree in Business Administration, Management, or a related field.

Minimum 8 years of progressive leadership experience in General Management, Business Operations, Commercial Management, or Country Management roles.

Proven track record in managing full P&L responsibility and delivering profitable business growth.

Demonstrated ability to lead and develop high-performing teams.

Strong analytical, strategic thinking, problem-solving, and decision-making skills.

Excellent communication, stakeholder management, and leadership capabilities.

Proficiency in English, Mandarin language capabilities are an advantage.

Open to regular business travel or relocation to the assigned country when required.