Copywriter

RAPP; Malacca City; On-site; MYR 60,000 - 80,000; Full time

Job summary

RAPP, a leading precision marketing agency, seeks a talented Copywriter to craft engaging content for a key automotive client. The role involves creativity in writing and collaboration with regional teams, ensuring impactful storytelling across channels. Candidates should have a strong background in creative copywriting and a passion for innovative marketing solutions.

Qualifications

• Minimum 3 years' experience in creative copywriting.
• Strong creative portfolio demonstrating compelling campaigns.
• Exceptional attention to detail in editing and grammar.

Responsibilities

• Write and edit content for various channels, including ads and websites.
• Develop original ideas and themes for content.
• Research target audiences to tailor writing style and content.

Skills

Creative thinking

Writing skills

Editing skills

Communication skills

SEO knowledge

Education

Bachelor's degree in marketing, mass communication, linguistics, or related field

Tools

Industry-standard writing tools

Job description

We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE

As a Copywriter, you'll have the opportunity to showcase your creativity in ideation, writing prowess, and strategic expertise at a local and regional level for a key automotive client. You'll be an integral part of our creative team and play a pivotal role in crafting compelling and engaging content across various channels. You are expected to support, and at times spearhead collaborations with RAPP offices across Southeast Asia while delivering innovation creative solutions in new business pitches.

YOUR RESPONSIBILITIES

(But are not limited to)

• Content Creation: Write, edit, and proofread a wide range of content, including but not limited to print ads, social posts, film and radio scripts, websites, digital media and more.
• Idea Generation: Develop content with original ideas, themes, and concepts, whether for storytelling, marketing, or information dissemination.
• Audience Understanding: Analyze target audiences to adapt writing style, tone, and content to suit different demographics and objectives.
• Research: Research to gather information and ensure the accuracy and authenticity of content.
• Editing and Revising: Review and revise work to improve clarity, coherence, and overall quality.
• Collaboration: Collaborate with graphic designers, art directors and other team members to create integrated and cohesive content.
• Adaptation: Adapt writing for different media, including print, online, and social media platforms.
• Stay Current: Keep up-to-date with industry trends, creative writing techniques, innovation in creativity, and content marketing best practices.
• Presentations: Sell ideas to clients in a compelling and passionate manner that reflects your depth and professionalism as a brand guardian.
• Meeting Deadlines: Complete writing assignments within specified deadlines.

EDUCATION AND OTHER REQUIREMENTS

• A bachelor's degree in marketing, mass communication, linguistics (English), or a related field. Candidates with qualifications in non-related fields are welcome to apply provided they have proven work experience in advertising/branding/media agencies.
• Proven experience in creative copywriting and campaign development, with minimum 3 years’ experience at an established advertising/branding/media agency with a strong creative portfolio that demonstrates your ability to create compelling creative campaigns. Awards are a plus.
• Exceptional writing and editing skills, with a keen eye for detail and a deep understanding of grammar and style.
• Creative thinking and the ability to develop fresh, imaginative ideas.
• Strong presentation and communication skills and the ability to work effectively within a collaborative team environment.
• Preferably with knowledge of SEO best practices and a track record of improving search engine rankings through content.
• Proficiency in using industry-standard writing and editing tools.

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I certify that the answers given herein are true and complete to the best of my knowledge. I authorize investigation of all statements contained in this application for employment as may be necessary in arriving at an employment decision I hereby understand and acknowledge that, unless otherwise defined by applicable law, any employment relationship with this organization is of an “at will” nature, which means the Employee may resign at any time and the Employer may discharge the Employee at any time with or without cause. It is further understood that this “at will” employment relationship may not be changed by any written document or by conduct unless such a change is specifically acknowledged in writing by an authorized executive of this organization. I understand that as part of the offer process I will be subject to a background check that will include but is not limited to a criminal background check. In the event of employment, I understand that false or misleading information given I my application or interview (s) may result in discharge. I understand, also, that I am required to abide by all rules and regulations of the Employer. * Select...