Copywriter

Zeno Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading creative agency in Kuala Lumpur seeks an experienced Copywriter to collaborate with art directors and account teams. The successful candidate will possess excellent writing skills and a strong background in conceptual writing for various marketing mediums. This role requires strategic thinking and the ability to juggle multiple projects in a dynamic environment, contributing significantly to creative campaigns.

Qualifications

• 3+ years relevant experience in a copywriting role, ideally in an agency.
• Strong writing and editing skills with experience in marketing and advertising.
• Ability to manage multiple projects in a high-pressure environment.

Responsibilities

• Contribute to all stages of the creative process from brainstorming to conceptual development.
• Produce diverse written materials including print and web content.
• Manage time and prioritize tasks in a fast-paced workplace.

Skills

Writing

Editing

Creative Conceptualization

Presentation Skills

Project Management

Education

Bachelor’s degree in English or related major

Job description

The Copywriter works closely with the art director, internal account teams, and external clients and participates in all stages of the creative process to write materials that bring the program strategy to life.

Requirements

• At least three years of relevant experience, preferably in an agency setting.
• A bachelor’s degree, preferably in English or related major
• Excellent writing and editing skills with demonstrated experience in conceptual writing in marketing or advertising, Web, product, brand messaging and promotional copy
• Experience in an agency environment working with marketing, advertising or PR campaigns, including TV, print and social media preferred
• Ability to think strategically and conceptualize creatively
• Strong presentation and verbal communication skills
• Experience working on new business presentations and preparing creative themes and taglines
• Ability to work cross-functionally and with a fast-paced team
• Ability to manage multiple projects and deadlines
• Ability to own projects, demonstrate good judgment when working with team members and client contacts, and take initiative
• Experience managing day-to-day changes at every level of detail

Responsibilities & Expectations

• Work closely with the art director, internal account teams and external clients to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing to campaign ideas and strategies
• Produce written materials in a variety of formats, including print collateral (press materials, brochures), Web and interactive content, speeches and other thought leadership pieces, taking into account responses from the target community
• Ensure written materials are clear, concise and persuasive to help bring the program strategy to life
• Work closely with the art director, internal account teams and external clients to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing to campaign ideas and strategies
• Understand target audience to translate copy and design into compelling creative
• Produce written materials in a variety of formats, including print collateral (press materials, brochures), Web and interactive content, speeches and other thought leadership pieces, taking into account responses from the target community
• Proofread written work and online content
• Juggle multiple assignments and work in a high-pressure environment
• Manage time and establish priorities while maintaining flexibility to respond to changing demands
• Professionally and effectively communicate with clients, peers and producers, demonstrating sound reasoning and judgment skills
• Help communicate creative ideas in presentations to clients
• Understand the concept behind creative work and how it achieves client and business goals
• Stay on top of trends through business/industry monitoring and outside resources (e.g., research bodies, academics, industry gurus)

Do share your CV and latest portfolio if you want to explore this opportunity.