Copywriter

Malaysia Airlines; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading airline seeks a talented Copywriter to create engaging content for various channels including digital and print formats. The successful candidate will be responsible for producing high-quality copy while collaborating with creative teams and adhering to brand guidelines. They will require 3-5 years of relevant experience and a Bachelor's degree in a related field. Proficiency in Mandarin and/or Bahasa Malaysia would be beneficial.

Qualifications

• 3-5 years experience in copywriting or related fields.
• Proficiency in Mandarin and/or Bahasa Malaysia is an advantage.
• Experience in crisis communication is a plus.

Responsibilities

• Write clear and persuasive copy for ads, blogs, and social media.
• Conduct research to gather information for impactful content.
• Collaborate with creatives to execute marketing projects.

Skills

Copywriting

Research

Collaboration

Editing

Brand Management

Education

Bachelor's Degree in Marketing, Communications, Journalism

Tools

MS Word

Google Docs

PowerPoint

Google Slides

Job description

Job Title

Copywriter

Reports To

Manager, Creative Head - Copywriting

Role Purpose

Accountable for ideating and providing copywriting for all Above-the-Line, Below-the-Line, Event, Interior Design, and Internal Communication projects.

Key Accountability

• Write clear, compelling, and persuasive copy for different mediums such as ads, blog posts, newsletters, social media posts, and more.
• Conduct thorough research and interviews to gather relevant information and insights for impactful copy.
• Collaborate with creative professionals, including designers and marketers, to develop and execute marketing projects and campaigns.
• Create outlines and guidelines to provide structure and direction for each copywriting project.
• Edit and proofread copy to ensure accuracy, consistency, and high editorial standards.
• Adhere to brand guidelines and maintain brand voice and tone across all written materials.
• Stay up to date with industry trends, best practices, and emerging technologies in copywriting and digital marketing.
  
  

Qualifications & Working Experience

• Bachelor's Degree in Marketing, Communications, Journalism, or any related field with 3 - 5 years of working experience in related fields.
  
  

Areas of Experience

• Experience creating compelling messages for different target demographics across multiple platforms (print, online, mobile, etc.). Crisis communication experience is a plus.
• Familiarity with various industries and ability to adapt writing style and tone accordingly.
• Proficiency in reading, speaking, and writing in Mandarin and/or Bahasa Malaysia is an advantage.
• Ability to be vocal and take ownership of campaigns.
• Proficient in word processing programs like MS Word or Google Docs, with experience in PowerPoint and Google Slides.