COPY WRITER

myNews; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

A leading content-driven company seeks a skilled Copywriter to create engaging content for digital and print media. The ideal candidate will have at least 3 years of experience, a flair for food writing, and a strong grasp of SEO principles. Key responsibilities include crafting compelling headlines and collaborating on creative campaigns. If you are passionate about content creation and looking for a dynamic environment to thrive, consider joining our team.

Qualifications

• Minimum 3 years experience as a Copywriter or Content Writer required.
• Strong understanding of SEO and digital marketing trends.
• Well conversant in Mandarin is an added advantage.

Responsibilities

• Write clear, persuasive content for various platforms.
• Edit content for accuracy and SEO optimization.
• Collaborate with teams to develop creative campaigns.

Skills

SEO principles

Editing

Proofreading

Content Creation

Research

Digital Marketing

Social Media Management

Education

Diploma in Marketing, Communications, Journalism, or English

Degree

Tools

Microsoft Office

Job description

Duties & Responsibilities

Content Creation & Copywriting:
• Write clear, persuasive, appetising, and original copy for digital and print media, including websites, blogs, social media, ads and product descriptions.
• Adapt brand voice and tone for different audiences and platforms while maintaining consistency.
• Craft compelling headlines, taglines, and calls-to-action (CTAs) to maximise engagement.
• Research industry trends, competitors, and target audience preferences to inform content strategy.

Editing & Proofreading:
• Review and edit content for grammar, clarity, accuracy, and SEO optimisation.
• Ensure all copy aligns with brand guidelines and marketing objectives.
• Collaborate with designers to ensure text and visuals complement each other.

Collaboration & Strategy:
• Work closely with the marketing, design, and Fresh Food teams to brainstorm ideas and develop creative campaigns.
• Participate in content planning and strategy sessions to align copy with business goals.
• Incorporate feedback from stakeholders to refine messaging.

Menu & Packaging Copywriting:
• Write clear, enticing, and on-brand menu descriptions that enhance eating experience and influence ordering decisions.
• Collaborate with Fresh Food teams to accurately describe dishes, ingredients, and preparation techniques while making them sound irresistible and mouthwatering.
• Develop packaging copy (labels, boxes, QR code content) that communicates brand values, certifications (organic, gluten-free, etc.), and flavour profiles.

Social Media & Digital Marketing Support:
• Create thumb-stopping social media captions, video scripts, and ad copy tailored to food-loving audiences.
• Maintain a consistent, distinctive brand voice for all platforms.
• Knowledge of latest social media trends and language is an added advantage.

Job Requirements

• At least a Diploma in Marketing, Communications, Journalism, English, or any other related field.
• Minimum 3 years experience as a Copywriter, Content Writer, or similar roles (portfolio required) in advertising agencies or FMCG industry.
• A flair for writing, especially for food, while having exceptional editing, and proofreading skills.
• Strong understanding of SEO principles and digital marketing trends.
• Ability to work under tight deadlines and manage multiple projects.
• Familiarity with social media platforms and advertising best practices.
• Proficiency in tools like Microsoft Office.
• Well conversant and written communication in Mandarin is an added advantage.

Min. Education: Degree