Content Writer / Strategist

Pluto Communications; Petaling Jaya; On-site; MYR 30,000 - 36,000; Full time

Job summary

A healthcare-focused digital marketing agency is seeking a Content Writer/Strategist in Petaling Jaya, Malaysia. The ideal candidate will develop creative content across various platforms, manage content strategies, and collaborate with teams to enhance engagement. The position requires 2-4 years of experience in content writing or digital marketing, a strong grasp of SEO, and excellent writing skills. Join a fun team where your ideas are valued and creativity thrives.

Benefits

Creative team environment

Opportunities for growth

Qualifications

• 2–4 years of experience in content writing or digital marketing.
• Strong understanding of SEO and content strategies.
• Excellent command of English with sharp writing skills.

Responsibilities

• Develop engaging, on-brand content for various digital platforms.
• Plan and execute content strategies for better engagement.
• Manage content timelines and ensure projects stay on track.

Skills

Content writing

Digital marketing

SEO principles

Project management

Social media strategy

Tools

CMS (e.g., WordPress, Webflow)

Google Analytics

Meta Insights

Job description

Do you have a passion for storytelling, social media, and strategy? We’re looking for a Content Writer/Strategist who can craft engaging copy, manage projects, and help bring creative campaigns to life.

What You’ll Do

• Develop creative, on‑brand content for social media, blogs, websites, and campaigns.
• Plan and execute content strategies that drive engagement and SEO performance.
• Update and manage website copy using a CMS (Content Management System).
• Manage content timelines, briefs, and approvals—ensuring projects stay on track.
• Collaborate closely with the design and digital teams to bring ideas to life.
• Stay up to date with digital trends, audience insights, and best practices.

What We’re Looking For

• 2–4 years of experience in content writing, digital marketing, or social media.
• Strong understanding of SEO principles and content strategy.
• Experience in updating or managing website content via CMS platforms (e.g., WordPress, Webflow).
• Excellent command of English with sharp writing and editing skills.
• A proactive, organized multitasker with project management experience.
• Passion for storytelling, creative campaigns, and data‑driven marketing.

Bonus Points

• Experience in healthcare, lifestyle, or tech industries.
• Familiarity with analytics tools (Google Analytics, Meta Insights, etc.).
• Comfortable presenting ideas and managing client communication.

Why Join Us

• Work with a fun, creative, and passionate team.
• Collaborate on projects for leading brands.
• Room to grow — we value initiative and fresh ideas.

Pluto Communications is a healthcare‑focused digital marketing agency dedicated to helping medical institutions, hospitals, and healthcare brands grow their online presence. We specialize in crafting impactful marketing strategies, including social media management, content creation, SEO, paid media campaigns, and creative design.