Content Writer

2X; Kuala Lumpur; On-site; MYR 60,000 - 95,000; Full time

Job summary

A leading digital content marketing agency in Kuala Lumpur seeks an experienced Content Marketing Specialist. The role involves creating high-quality content for various digital channels, working collaboratively with teams, and strategically analyzing campaign data. Ideal candidates should possess strong writing skills, a degree in a relevant field, and have a passion for content creation within a collaborative environment.

Qualifications

• 5+ years of writing experience across various platforms.
• Ability to write clear, concise, and factual content.
• Experience making complex concepts easily understood.

Responsibilities

• Create business content for digital marketing campaigns across various platforms.
• Research business topics and conduct interviews with leaders.
• Analyze campaign data to develop content strategies.

Skills

Clarity in writing

Creativity

Attention to detail

Organizational skills

Education

Bachelor's degree in Journalism or Marketing

Job description

We are a team of high-calibre digital content marketing specialists with a proven track record in the B2B marketing domain. We pride ourselves in having a high-performing team culture and an unwavering spirit of delighting our clients.

We value personal and professional growth, thus we only hire people who are passionate about what they do. We support their growth by creating a work environment that encourages collaboration and mutual respect. We work with integrity, have a lot of FUN, and are staunch believers in work-life balance.

Responsibilities

• Create high-quality business content for digital marketing campaigns, including, but not limited to, social media posts, ad copy, email copy, website content, and white papers
• Conduct interviews with business leaders to understand their interests and target pain points
• Think strategically to craft compelling messaging in line with campaign objectives.
• Independently research business topics and create engaging content
• Think creatively to translate strategy into new content formats across different channels
• Work closely with content specialists and marketers to develop impactful content and streamlined processes
• Work with the design team for cross-platform content production
• Analyze campaign data to assist with content strategy
  
  

Requirements

• Bachelor's degree in Journalism, Advertising, English, Communications, Public Relations or Marketing, or relevant experience
• 5+ years of writing experience over a variety of platforms and outlets
• Demonstrated ability to write clear, concise, conversational, grammatically correct, and factually accurate content
• Significant experience making complex concepts easily understood and remembered.
• Refined organizational skills, attention to detail and accuracy
• Desire to work in a collaborative, team-oriented environment