Content Writer

Freelancing.my; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

An online content platform in Kuala Lumpur is seeking a talented Content Writer to create impactful content for students, parents, and educators. You will research and write engaging pieces, collaborate with teams to align with strategic goals, and maintain the company's inspiring tone of voice. Ideal candidates should have over 2 years of experience in content marketing, showcase a strong portfolio, and be comfortable working under deadlines. Opportunities include various content types across multiple platforms.

Qualifications

• 2+ years of experience in content marketing or editorial writing.
• Strong portfolio demonstrating clarity and storytelling ability.
• Skilled in writing for different audiences and platforms.

Responsibilities

• Research and write engaging content about our destinations and programs.
• Collaborate with marketing and program teams to meet strategic goals.
• Maintain the company's tone of voice: inspiring, clear, and mission-aligned.

Skills

Content marketing

Editorial writing

SEO optimization

Storytelling

Job description

We’re looking for a compelling Content Writer who can bring our programs, values, and student experiences to life. You’ll write for students, parents, and educators—across blogs, web pages, emails, and guides.

What You’ll Do:

• Research and write engaging content about our destinations, programs, and student impact
• Collaborate with marketing and program teams to meet strategic goals
• Maintain Rustic’s tone of voice: inspiring, clear, and mission-aligned
• Edit and repurpose existing content for different platforms
• Optimize for SEO when appropriate

Who You Are:

• 2+ years of experience in content marketing or editorial writing
• Strong portfolio demonstrating clarity and storytelling ability
• Skilled in writing for different audiences and platforms
• Comfortable working with tight deadlines and feedback
• Passionate about service learning, youth travel, and education