Content Strategist

Kaki Group; Subang Jaya; On-site; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Annual Leave

Medical and Hospitalisation Leave

EPF

SOCSO

EIS

Company Trip

Performance Bonus

Allowance Provided

Job summary

Jora Malaysia is seeking a dynamic content creator and on-camera host to lead product reviews, brand stories, and multi-platform content. You will own photography, video production, copywriting, and Xiaohongshu management, collaborating with design and sales teams to deliver engaging material.

Ideal candidates bring strong photography and video editing skills, a sharp copywriting voice, and a deep understanding of Xiaohongshu’s ecosystem.

Qualifications

• Proven experience as a content creator, host, or vlogger (portfolio required).
• Comfortable and charismatic on camera—able to host solo or with guests.
• Strong photography skills with lighting and editing (Lightroom, Photoshop, or similar).
• Proficient in video shooting (framing, lighting, audio) and editing (CapCut, Premiere Pro, or similar).
• Strong copywriting with attention to grammar and tone.
• Deep understanding of Xiaohongshu’s algorithm, audience behaviour, and content culture.
• Highly organised with excellent time management and multitasking abilities.
• A team player who proactively offers support to colleagues.
• Familiarity with multiple social media platforms (TikTok, Instagram, YouTube, Facebook, Xiaohongshu).
• Experience using social media scheduling tools (e.g., Meta Business Suite).
• Ability to read and interpret analytics to optimise content performance.
• Basic graphic design skills (Canva or Photoshop) for thumbnails and visual assets.

Responsibilities

• On-Camera Hosting: serve as the primary on-screen talent for photos & videos product reviews and brand stories.
• Speak naturally and engagingly to the camera with minimal reliance on scripts.
• Adapt hosting style to suit different content formats (educational, entertaining, promotional).
• Photography: capture high-quality product, lifestyle, and behind-the-scenes images for social posts.
• Set up lighting, composition, and angles to create compelling images aligned with brand identity.
• Edit and retouch photos using Lightroom/Photoshop or equivalent.
• Video Production: plan, shoot, light, and edit professional footage; add graphics and transitions.
• Copywriting: write captions and headlines that drive clicks and maintain brand voice.
• Xiaohongshu Management: grow account, stay on trend, and apply strategies to drive reach.
• Multi-Platform Management: repurpose content for TikTok, IG Reels, YouTube Shorts, Facebook, LinkedIn.
• Monitor comments and DMs to build brand loyalty.
• Organisation & Team Support: manage content calendar, assets, and assist with ad-hoc tasks.

Skills

Content creator

On-camera hosting

Photography

Video editing

Copywriting

Xiaohongshu

Multitasking

Team player

Social media familiarity

Scheduling tools

Analytics

Graphic design

Tools

CapCut

Premiere Pro

DaVinci Resolve

Lightroom

Photoshop

Canva

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Proven experience as a content creator, host, or vlogger (portfolio required).

Comfortable and charismatic on camera—able to host solo or with guests.

Strong photography skills—proficient in composition, lighting, and photo editing (Lightroom, Photoshop, or similar).

Proficient in video shooting (framing, lighting, audio) and editing (CapCut, Premiere Pro, or similar).

Strong copywriting skills with attention to grammar and tone.

Deep understanding of Xiaohongshu’s algorithm, audience behaviour, and content culture.

Highly organised with excellent time management and multitasking abilities.

A team player who proactively offers support to colleagues.

Familiarity with multiple social media platforms (TikTok, Instagram, YouTube, Facebook, Xiaohongshu).

Experience using social media scheduling tools (e.g., Meta Business Suite).

Ability to read and interpret analytics to optimise content performance.

Basic graphic design skills (Canva or Photoshop) for thumbnails and visual assets.

Personal Attributes

Creative eye with strong attention to visual detail.

Trend-aware and adaptable to fast-changing social media landscapes.

Able to juggle multiple tasks without compromising quality.

Creative problem-solver with a positive, can-do attitude.

Requirement

Essential (Must-Have)

• Proven experience as a content creator, host, or vlogger (portfolio required).

• Comfortable and charismatic on camera—able to host solo or with guests.

• Strong photography skills—proficient in composition, lighting, and photo editing (Lightroom, Photoshop, or similar).

• Proficient in video shooting (framing, lighting, audio) and editing (CapCut, Premiere Pro, or similar).

• Strong copywriting skills with attention to grammar and tone.

• Deep understanding of Xiaohongshu’s algorithm, audience behaviour, and content culture.

• Highly organised with excellent time management and multitasking abilities.

• A team player who proactively offers support to colleagues.

• Familiarity with multiple social media platforms (TikTok, Instagram, YouTube, Facebook, Xiaohongshu).

• Experience using social media scheduling tools (e.g., Meta Business Suite).

• Ability to read and interpret analytics to optimise content performance.

• Basic graphic design skills (Canva or Photoshop) for thumbnails and visual assets.

Personal Attributes

• Creative eye with strong attention to visual detail.

• Trend-aware and adaptable to fast-changing social media landscapes.

• Able to juggle multiple tasks without compromising quality.

• Creative problem-solver with a positive, can-do attitude.

Responsibility

On-Camera Hosting

• Serve as the primary on-screen talent for photos & videos product reviews, and brand stories.

• Speak naturally and engagingly to the camera with minimal reliance on scripts.

• Adapt hosting style to suit different content formats (educational, entertaining, promotional).

Photography

• Capture high-quality product, lifestyle, and behind-the-scenes still images for social media posts.

• Set up lighting, composition, and angles to create visually compelling images that align with brand identity.

• Edit and retouch photos using software such as Adobe Lightroom, Photoshop, or equivalent.

• Ensure all visual assets are consistent in style, colour grading, and quality across all platforms.

• Maintain and organise a library of photographic assets for easy team access and future use.

Video Production (Shooting & Editing)

• Plan and storyboard video concepts aligned with the content calendar.

• Operate cameras, lighting, and audio equipment to capture professional-quality footage.

• Edit videos using software such as CapCut, Adobe Premiere Pro, or DaVinci Resolve.

• Add graphics, text overlays, music, and transitions to enhance viewer engagement.

Copywriting

• Write compelling, platform-specific captions and headlines that drive clicks and engagement.

• Craft clear calls-to-action.

• Maintain a consistent brand voice across all written content.

Xiaohongshu Platform Management

• Manage and grow the company's Xiaohongshu account end-to-end.

• Stay updated on trending topics, hashtags, and viral content formats.

• Apply strategies to build trust and drive conversions.

• Analyse performance data and adjust content strategy to improve reach and engagement.

Multi-Platform Management

• Repurpose video and photo content effectively for platforms such as TikTok, Instagram Reels, YouTube Shorts, Facebook, and LinkedIn.

• Schedule and publish posts across different social media channels.

• Monitor comments and DMs, engaging with the community to build brand loyalty.

Organisation, Multitasking & Team Support

• Manage multiple content projects (photo and video) simultaneously while meeting tight deadlines.

• Maintain an organised content calendar and digital asset library for easy team access.

• Support fellow team members with ad-hoc content tasks such as b-roll shooting, product photography, thumbnail creation, or research.

• Collaborate with the design, copywriting, and sales teams to align content with marketing campaigns.

• Step in to assist with urgent or last-minute content requests when required.

Benefits

• Annual Leave
• Medical and Hospitalisation Leave
• EPF
• SOCSO
• EIS
• Company Trip
• Performance Bonus
• Allowance Provided