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Fresh graduates and entry-level candidates with a strong passion for content creation are welcome to apply.
A strong personal passion for social media content creation and a willingness to learn are essential.
Exceptional on-camera charisma: natural, confident, and energetic on screen, with a strong command of pacing, body language, and audience connection.
Strong trend awareness and netiquette: deeply familiar with current social media trends, viral hooks, and digital storytelling formats.
Requirement
- Fresh graduates and entry-level candidates with a strong passion for content creation are welcome to apply.
- A strong personal passion for social media content creation and a willingness to learn are essential.
2. Core Competencies (Camera Presence)
- Exceptional on-camera charisma: natural, confident, and energetic on screen, with a strong command of pacing, body language, and audience connection.
- Strong trend awareness and netiquette: deeply familiar with current social media trends, viral hooks, and digital storytelling formats.
3. Professional Skills
- Excellent verbal communication skills and the ability to translate concepts into engaging, digestible content for viewers.
- Basic understanding of short-form video optimisation and platform metrics.
4. Personal Attributes
- Highly adaptable, resilient under pressure, and comfortable with iterative content testing and performance tracking.
Responsibility
1. On-Camera Performance & Persona Development
- Act as the primary on-camera host for short-form videos, live streams, and brand campaigns across platforms (e.g. TikTok, Instagram Reels, YouTube, Facebook).
- Refine and consistently project a distinct, engaging personal brand identity, tone of voice, and visual style that aligns with our core audience.
2. Content Ideation & Viral Strategy
- Collaborate with the creative team to brainstorm high-impact hooks, trends, and topics that resonate with our target audience.
- Analyse performance metrics (reach, engagement, follower growth, and conversion rates) and iterate strategies based on platform algorithm shifts.
3. Community Building & Monetisation
- Foster deep audience connection through comment interaction, community management, and direct-message funnels.
- Drive the commercial success of the IP by supporting monetisation goals, including community nurturing, lead generation, and product or service conversion.
4. Cross-Functional Collaboration
- Work closely with videographers, editors, and scriptwriters to ensure production efficiency and maintain a consistent publishing schedule.
- Represent the brand in external collaborations, guest appearances, or special promotional events.
Benefits
- Annual Leave
- Medical and Hospitalisation Leave