Content Marketing Specialist (LATAM)

Paystone; Batu Pahat; Remote; MYR 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a Content Marketing Specialist to drive engaging content that attracts and converts audiences. In this remote-first role, you will develop a data-driven content strategy, collaborate with cross-functional teams, and optimize content performance using analytics tools. This is an exciting opportunity to take ownership of a growing content program, where your creativity and strategic thinking will play a pivotal role in enhancing brand visibility and customer engagement. Join a forward-thinking team dedicated to empowering businesses and creating lasting customer relationships.

Benefits

Flexible Time-off

Career Development Opportunities

Work from Home

Compensation tied to market data

Reward for contribution

Qualifications

• 2+ years of content marketing experience, preferably in a B2B SaaS environment.
• Strong writing and editing skills with a deep understanding of SEO principles.

Responsibilities

• Develop and execute a data-driven content strategy to drive brand awareness.
• Research, write, and edit high-quality content optimized for SEO.

Skills

Content Strategy & Planning

Content Creation & SEO

Performance Analytics & Optimization

Cross-Functional Collaboration

Editorial & Content Management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

GA4

Dreamdata

Job description

Who we are

At Paystone, we help businesses grow by providing integrated solutions in payment processing, customer loyalty, and reputation management. Our mission is to empower merchants with the tools they need to build lasting customer relationships and drive long-term success.

We’re a remote-first company with a global mindset, committed to attracting great talent from anywhere in the world.

About The Role

As the Content Marketing Specialist, you’ll be the driving force behind content that attracts, engages, and converts. From blog posts to case studies and SEO-driven landing pages, you’ll plan, create, and distribute content that speaks to our audience and supports our business goals. You’ll work cross-functionally with teams like product, sales, and customer success to turn insights into impactful storytelling, while constantly optimizing content performance through data.

This is a hands-on role for a strategic thinker and strong writer who’s ready to take ownership of a growing content program in a fast-paced, remote-first environment.

What You’ll Be Doing

1. Develop and execute a data-driven content strategy to drive brand awareness, lead generation, and customer retention
2. Research, write, and edit high-quality short-form and long-form content, optimized for SEO and audience engagement
3. Ensure a steady cadence of blog posts, case studies, landing pages, and other assets aligned with business goals
4. Conduct competitive analysis and content gap research to identify opportunities for thought leadership and brand differentiation
5. Collaborate with cross-functional teams (product, sales, partnerships, and customer success) to create content aligned with customer needs
6. Work closely with the broader marketing team to amplify content through social media, email campaigns, and other distribution channels
7. Track and analyze content performance via tools like GA4 and Dreamdata, and use insights to optimize strategy
8. Experiment with new content formats such as video, podcasts, and interactive content to expand reach and engagement
9. Stay up to date with industry trends, algorithm changes, and best practices to continuously improve content effectiveness

What You Bring

• 2+ years of hands-on experience in content marketing, preferably within a B2B SaaS or tech environment. If you’ve built an impressive content portfolio through other experiences, we’d still love to hear from you
• Content Strategy & Planning: Ability to translate business goals into actionable, measurable content strategies
• Content Creation & SEO: Proven writing and editing skills across multiple content types, with a deep understanding of SEO principles
• Editorial & Content Management: Experience managing an editorial calendar and maintaining a consistent brand voice
• Cross-Functional Collaboration: Comfort working across teams to gather insights and align messaging
• Performance Analytics & Optimization: Familiarity with tools like GA4, Dreamdata, or similar to measure and improve content performance
• Content Innovation & Distribution: Curiosity to explore new formats and channels for delivering content to a wider audience

Perks & Benefits

• Compensation tied to market data
• We reward for contribution
• Flexible Time-off
• We’re committed to career development
• Work from home

Our Mission

By joining Paystone, you are joining a team that is future-focused and driven by our mission of creating Customer Driven Growth.

By helping our clients create better experiences for their customers, and in turn, motivating their happy customers to share their experiences with others, our platform creates the momentum for our clients to gain more happy customers. In other words, we win when our customers do.

Curious?

Good! We want all the curiosity we can muster. Innovation stems from observation and questioning, so be eager, be innovative, and be ready to raise the bar.

Come check us out!!

paystone.com
datacandy.com
get.nicejob.com

About Us

Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America.

Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.

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