Content Marketing Lead

Bybit; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit is seeking an experienced Content Marketing Lead to shape and execute editorial initiatives across financial markets and digital assets. You will identify market themes, develop formats, and expand audience reach through strategic distribution, partnerships, and cross-functional collaboration with marketing, product, and design teams.

The role requires strong editorial judgment, market knowledge, and outstanding English communication, with a track record of delivering credible, engaging

Qualifications

• Proven professional experience in content marketing, journalism, editorial, financial writing, market research, or a related field.
• Strong understanding of financial markets, digital assets, fintech, business, or related industries.
• Demonstrated ability to produce accurate, credible, and engaging content for financial, business, investment, or technology audiences.
• Strong research, fact-checking, sourcing, and editorial judgment skills.
• Ability to explain complex financial, technical, and market topics clearly without losing important nuance.
• Strong understanding of content strategy, distribution, and audience development.
• Excellent written and verbal communication skills in English.
• Strong ownership, commercial judgment, and ability to work independently.

Responsibilities

• Strengthen the quality, credibility, and relevance of market-focused content.
• Consistently identify timely and differentiated content opportunities.
• Develop editorial formats and content programs that build sustained audience value.
• Expand content reach through strategic external relationships and distribution opportunities.
• Improve audience engagement, qualified traffic, and external visibility through effective content strategy.

Skills

Content Marketing

Market Research

Journalism

Storytelling

Audience Development

Partnership Development

Media Relations

Content Distribution

Data Analysis

Digital Marketing

Strategic Communications

Job description

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

About the Role

We are looking for an experienced Content Marketing Lead with a strong understanding of financial markets, digital assets, business, or related industries to shape and execute high-impact content initiatives.

This role goes beyond content production. You will identify important market themes, develop differentiated editorial content and formats, build strategic distribution opportunities, and work with internal and external partners to expand audience reach and strengthen brand authority.

The ideal candidate combines strong editorial judgment with market knowledge, strategic thinking, excellent communication skills, and the ability to independently identify and execute high-impact content opportunities.

Key Responsibilities

• Research and produce high-quality content covering financial markets, digital assets, macroeconomic developments, business trends, technology, and related topics.
• Translate complex market developments into clear, accurate, and engaging content for both sophisticated and broader audiences.
• Identify emerging market themes, trends, and industry developments and turn them into timely content opportunities.
• Develop a range of editorial formats, including market analysis, explainers, reports, interviews, opinion pieces, newsletters, and long-form content.
• Ensure content is well researched, factually accurate, clearly sourced, and aligned with strong editorial standards.
• Apply sound editorial judgment across accuracy, clarity, tone, structure, and audience relevance.
• Develop content strategies aligned with business priorities, audience interests, market developments, and distribution opportunities.
• Identify and launch new content formats, recurring editorial series, research-led initiatives, and other scalable content programs.
• Build differentiated content themes and franchises that strengthen long-term brand awareness and authority.
• Identify opportunities to repurpose and adapt content across different channels, formats, and audience segments.
• Work cross-functionally with marketing, product, design, social, regional, and other teams to maximize content impact.
• Balance timely market coverage with evergreen content that delivers sustained audience value.

Partnerships & External Collaboration

• Identify and develop relationships with relevant media, publications, creators, research organizations, industry experts, and other external partners.
• Explore opportunities for content collaborations, co-marketing initiatives, guest contributions, interviews, and joint editorial projects.
• Develop partnerships that expand content reach, audience engagement, credibility, and brand visibility.
• Manage external content initiatives from initial outreach and alignment through execution and performance evaluation.
• Represent the content function professionally in relevant media, editorial, and industry relationships.

Distribution & Audience Growth

• Develop distribution strategies for major content initiatives and identify the most effective channels for different audiences.
• Work with internal teams and external partners to extend the reach and lifecycle of high-value content.
• Improve content discoverability and audience engagement across owned, earned, partner, search, social, and community channels.
• Monitor audience behavior and content performance to improve topics, formats, timing, and distribution strategies.
• Identify opportunities to increase qualified traffic, engagement, returning audiences, and external visibility.

Strategic & Self-Directed Growth

• Independently identify editorial opportunities, audience gaps, partnership opportunities, and emerging market themes.
• Proactively propose new content initiatives without relying solely on predefined briefs.
• Build clear business cases for new content formats, partnerships, and distribution opportunities.
• Own initiatives from initial concept through production, distribution, and performance review.
• Develop and maintain strong relationships across relevant media, financial, technology, and industry communities.

Performance & Insights

• Define clear success metrics for content and partnership initiatives.
• Analyze performance across reach, qualified traffic, engagement, audience growth, visibility, and relevant business outcomes.
• Evaluate which topics, formats, and partnerships generate the strongest impact.
• Translate performance data into actionable recommendations for future content strategy and investment.
• Provide clear reporting and insights on content performance, distribution effectiveness, and partnership value.

Qualifications

• Proven professional experience in content marketing, journalism, editorial, financial writing, market research, or a related field.
• Strong understanding of financial markets, digital assets, fintech, business, or related industries.
• Demonstrated ability to produce accurate, credible, and engaging content for financial, business, investment, or technology audiences.
• Strong research, fact-checking, sourcing, and editorial judgment skills.
• Ability to explain complex financial, technical, and market topics clearly without losing important nuance.
• Strong understanding of content strategy, distribution, and audience development.
• Excellent written and verbal communication skills in English.
• Strong ownership, commercial judgment, and ability to work independently.
• Comfortable operating in a fast-moving environment where priorities and market conditions can evolve quickly.

Preferred Qualifications

• Experience in financial media, digital assets, fintech, financial services, investment research, technology, or a related industry.
• Established relationships with journalists, editors, publications, researchers, creators, or industry experts.
• Experience covering areas such as macroeconomics, equities, commodities, foreign exchange, derivatives, institutional finance, or digital assets.
• Experience producing research reports, executive interviews, newsletters, podcasts, video-led content, or other editorial formats.
• Familiarity with content analytics, audience acquisition, search, and performance measurement.
• Experience working across international or regional markets.
• Additional language capabilities are a plus.

Core Skills

• Content Marketing
• Market Research
• Journalism
• Storytelling
• Audience Development
• Partnership Development
• Media Relations
• Content Distribution
• Data Analysis
• Digital Marketing
• Strategic Communications

What Success Looks Like

In this role, you will:

• Strengthen the quality, credibility, and relevance of market-focused content.
• Consistently identify timely and differentiated content opportunities.
• Develop editorial formats and content programs that build sustained audience value.
• Expand content reach through strategic external relationships and distribution opportunities.
• Improve audience engagement, qualified traffic, and external visibility through effective content strategy.
• Build a strong network across relevant financial, media, technology, and industry communities.
• Use performance insights to continuously improve content investment and outcomes.
• Operate as a proactive content strategist and owner, identifying opportunities and driving initiatives from idea to measurable impact.

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• - Study Growth Fund: We support your professional development and continuous learning.
• - Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• - Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• - Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• - Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.