Content Marketing Executive

Job Summary:

Responsible for executing content marketing strategies to enhance the company's online presence, engage customers, and drive business growth. This role involves creating and managing compelling content across various digital platforms, analyzing performance data to optimize marketing efforts, and ensuring alignment with the company’s brand messaging and business objectives.

Key Responsibilities & Duties:

• Develop and execute strategic design concepts on product marketing strategy: working on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results.
• Lead the creation of high-impact marketing content and promotional kits to enhance brand positioning and market engagement.
• Direct and manage professional photo and video production to support compelling content creation initiatives.
• Curate and produce engaging multimedia content that highlights key company events, activities, and thought leadership.
• Oversee and drive the execution of the monthly content calendar, ensuring alignment with marketing objectives and business goals.
• Manage and optimize the company’s digital presence across social media platforms, leveraging insights to enhance audience engagement and brand visibility.
• Industry Awareness: Stay informed on industry trends, emerging technologies, and best practices in digital marketing communication to drive innovation and maintain a competitive edge.

Job Requirements:

• Diploma/Bachelor's degree in Marketing, Business & Art, Journalism, Marketing Specializations or related field.
• Freshies are encouraged to apply.
• Proven track record of creating impactful marketing communication materials across various channels.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
• Experience with graphic design software (e.g., Adobe Creative Suite)
• Knowledge of SEO, SEM, and web analytics is preferred.
• This role requires creating, translating, and editing content specifically for Mandarin-speaking audiences to ensure cultural relevance and effective communication.