Content Creator

APT Group; Puchong; On-site; MYR 45,000 - 73,000; Full time

Job summary

Jora Malaysia is seeking a dynamic Content Creator & Social Media specialist to plan, film, edit and publish engaging TikTok-first content across platforms. You will craft captions, engage with comments, and ensure timely delivery of content that aligns with our brand voice.

You will work closely with salon teams and management to tailor content for Muslimah audiences, manage calendars, monitor performance, and travel between outlets as needed.

Qualifications

• Diploma or Bachelor's in Marketing, Mass Communication, Digital Media or related fields, or equivalent hands-on experience with a strong portfolio.
• Proven success creating high-performing or viral TikTok content (portfolio or analytics required).
• Strong video editing skills using CapCut.
• Good copywriting with an understanding of audience engagement.
• Deep understanding of TikTok, Instagram, Facebook and Lemon8.
• Strong knowledge of the Muslimah market, including consumer behaviour.
• Confidence both in front of the camera and directing others during content shoots.
• Excellent communication skills in Bahasa Malaysia, with working proficiency in English.
• Strong organisational skills and ability to manage multiple projects under tight deadlines.
• Own transportation and willingness to travel between outlets for content production.
• Experience in beauty, hair, lifestyle or retail brands is an added advantage.

Skills

TikTok content creation

CapCut

Video editing

Copywriting

Social media marketing

Bahasa Malaysia

English proficiency

Communication skills

Creativity

Multi-project management

Education

Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Media, Communications or related fields

Tools

CapCut

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Key Responsibilities

Content Creation & Social Media

• Plan, create and publish engaging TikTok-first content, then repurpose it across Instagram Reels, Facebook and Lemon8.

• Stay ahead of social media trends and transform trending ideas into content that fits our brand.

• Film, edit and produce high-quality short-form videos using CapCut.

• Source and coordinate with talents, customers and staff for content shoots.

• Confidently appear on camera and direct talents during filming.

• Write engaging captions and social copy that align with our brand voice.

• Manage daily community engagement by responding to comments, messages and enquiries.

Campaigns & Performance

• Support creative campaign planning and execute content shoots.

• Maintain content calendars and ensure timely delivery of content.

• Monitor content performance and recommend improvements based on insights and analytics.

• Work closely with salon teams, trainers and management to produce authentic and engaging content.

• Understand the lifestyle, interests and buying behaviour of Muslimah audiences, and create content that genuinely connects.

• Keep up with platform updates, competitor activities and emerging content trends.

• Perform any other duties assigned by the Company.

• And any other tasks assigned by the Company

Requirements

We're looking for someone who has:

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Media, Communications or related fields (or equivalent hands‑on experience with a strong portfolio).

• Proven success creating high‑performing or viral TikTok content (portfolio or analytics required).

• Strong video editing skills using CapCut.

• Good copywriting skills with an understanding of audience engagement.

• Deep understanding of TikTok, Instagram, Facebook and Lemon8.

• Strong knowledge of the Muslimah market, including consumer behaviour, language nuances and content that resonates with target audiences.

• Confidence both in front of the camera and directing others during content shoots.

• Excellent communication skills in Bahasa Malaysia, with working proficiency in English.

• Strong organisational skills, creativity and the ability to manage multiple projects under tight deadlines.

• Own transportation and willingness to travel between outlets for content production.

• Experience in beauty, hair, lifestyle or retail brands is an added advantage.