We are seeking a creative and dynamic Content Creator to develop and execute high-impact livestream campaigns that enhance brand awareness, engage audiences, and drive conversions. This role will focus on leveraging livestreaming as a marketing tool, integrating it into broader digital marketing strategies, and optimizing engagement across platforms.
Responsibilities and Duties:
- Collaborate with the Marketing Manager to design and execute a livestream marketing strategy that enhances brand awareness and drives customer engagement.
- Plan, script, and host live events, product launches, Q&A sessions, webinars, and interactive content across social media platforms.
- Collaborate with the sales department to align livestream topics with brand messaging and business goals.
- Manage pre-production, live execution, and post-stream activities to ensure a smooth broadcast.
- Promote livestream events through social media, email campaigns, and paid ads to maximize reach.
- Engage with viewers during live sessions by responding to comments, answering questions, and creating an interactive experience.
- Coordinate with influencers, brand ambassadors, and guest speakers to enhance livestream content.
- Utilize livestreaming platforms such as Facebook Live, YouTube Live, Instagram Live, TikTok Live, and LinkedIn Live.
- Stay up-to-date with trends, best practices, and algorithm changes that affect livestream reach and engagement.
- Manage streaming software and tools (e.g., OBS, StreamYard, Restream, vMix).
- Ensure high-quality video, audio, and lighting for professional streaming.
- Track livestream performance metrics (views, engagement, conversions, watch time) and optimize future sessions based on insights.
- Work with the Marketing Manager to measure ROI and effectiveness of livestream marketing campaigns.
Qualifications:
- Background in content marketing, influencer marketing, or event marketing.
- Experience in livestreaming, social media marketing, or digital marketing with SEO for video content and YouTube optimization.
- Strong on-camera presence and ability to engage live audiences.
- Proficiency in livestreaming software and video production tools.
- Creative mindset with a passion for storytelling and audience interaction.
- Having a strong personal or professional social media presence (e.g., 10K+ followers) is an advantage.
- Knowledge of social media algorithms and digital marketing trends is a plus.
- Experience in running paid ads to promote livestream content (Facebook Ads, YouTube Ads).
- Basic video editing skills (Adobe Premiere, Final Cut, CapCut).
Compensation Package:
Competitive base salary plus incentive structure. We also offer benefits including:
- Medical Claims Reimbursement
- Ongoing training and development opportunities
- Opportunities for career progression
About us
We are a leading provider of EVs in Malaysia. Our mission is to help businesses and individuals transition to a more sustainable and environmentally friendly future. We are committed to innovation and have a dedicated team.
If you're ready to join a dynamic and forward-thinking organization, apply now for this exciting opportunity.