Content Creator

New Chen Motor Credit; Johor Bahru; On-site; MYR 33,000 - 56,000; Full time

Job summary

New Chen is seeking a versatile content creator in Malaysia to lead UGC driven campaigns across Seven Oaks Bakery Cafe and related brands. You will craft short-form content and oversee shoots including staff and creators.

The role emphasizes independence from idea to final edit, strong hooks, and staying on brand across multiple projects, events, and campaigns.

Qualifications

• Proven ability to develop UGC-led content strategies.
• Turn briefs into hooks, scripts and storyboards.
• Proficient in shooting and editing short-form videos.
• Able to manage multiple brands and deadlines.
• Portfolio demonstrates success across campaigns.

Responsibilities

• Develop UGC and short-form content strategies.
• Create hooks, concepts, scripts and storyboards.
• Shoot and edit TikToks, Reels and YouTube Shorts.
• Produce content for products, campaigns, events and brand personalities.
• Direct staff, customers, talents and creators during shoots.
• Track engagement metrics and optimize content.
• Maintain a consistent voice and visual style for each brand.

Skills

UGC knowledge

Short-form storytelling

Video editing

Idea-to-edit ownership

Social media culture awareness

Multi-brand coordination

On-camera direction

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Create content across New Chen’s ecosystem:

Seven Oaks Bakery Cafe

We’re looking for someone who understands why people stop scrolling—not only how to shoot and edit.

WHAT YOU’LL DO

• Develop UGC-led and short-form content strategies
• Create strong hooks, concepts, scripts and storyboards
• Shoot and edit TikToks, Reels and YouTube Shorts
• Produce content for products, campaigns, events and brand personalities
• Direct staff, customers, talents and creators during shootsTrack watch time, retention, shares and engagement—and improve accordingly
• Maintain a distinct voice and visual style for every brand

WHAT WE’RE LOOKING FOR

• Strong practical knowledge of UGC and short-form storytelling
• Understands hooks, pattern interrupts, pacing, retention and calls to action
• Able to take content from idea to final edit independently
• Fast, observant and naturally tuned into social media culture
• Comfortable managing multiple brands and deadlines
• Confident directing people on camera; on-camera ability is a bonus
• Available for selected events and weekend shoots when required

SALARY

• Junior creators start from RM3,000.
• Experienced creators can earn up to RM 5,000, based on portfolio and proven capabilities.

Portfolio matters more than paper qualifications.