Content Creator

PAK LAW FIRM; Johor; On-site; MYR 20,000 - 40,000; Full time

Job summary

An established industry player in the hospitality sector is seeking a creative individual to join their team as a Content Creator. This exciting role involves capturing stunning photography and videography of delectable dishes and the vibrant restaurant atmosphere. You will develop engaging social media content, manage community interactions, and collaborate with influencers to enhance brand visibility. If you have a passion for storytelling through visuals and a knack for social media, this position offers a fantastic opportunity to showcase your skills and creativity in a dynamic environment, making every day an adventure in the culinary world.

Benefits

EPS

Annual Leave

Annual Bonus

Qualifications

• Strong photography and videography skills with a focus on food and ambiance.
• Creative content creation that engages audiences and reflects brand identity.

Responsibilities

• Capture high-quality images and videos of food and restaurant events.
• Develop and manage social media content across various platforms.
• Maintain brand voice and promote unique selling points effectively.

Skills

Photography Skills

Videography Skills

Creativity

Social Media Expertise

Tools

Adobe Photoshop

Adobe Lightroom

Adobe Premiere Pro

Final Cut Pro

Job description

Job Responsibility

1. Content Creation
   Photography and Videography: Capture high-quality images and videos of food, beverages, the restaurant environment, events, and staff. This can include menu items, special promotions, behind-the-scenes shots, and customer experiences.
   
   Social Media Posts: Develop daily or weekly posts across various platforms (Instagram, Facebook, TikTok, etc.) to highlight menu items, seasonal specials, events, and behind-the-scenes content.
   
   Video Content: Produce and edit engaging videos for platforms like YouTube, Instagram Reels, and TikTok, showcasing the preparation of dishes, restaurant tours, or cooking tutorials.
   
   Graphics and Visuals: Create graphics, infographics, and other visual content for promotions, special events, or limited-time offers.
2. Social Media Management
   Content Scheduling and Planning: Develop a content calendar to ensure consistent posting across platforms. Plan for holidays, events, and special promotions to make content relevant and timely.
   
   Community Engagement: Actively respond to comments, messages, and reviews on social media to build relationships with customers and foster a sense of community.
   
   Hashtags and SEO: Use effective hashtags, keywords, and tagging strategies to increase visibility and reach on social platforms. Ensure the content is discoverable by a broader audience.
   
   Influencer Collaborations: Identify potential influencers, food bloggers, or brand ambassadors to collaborate with and increase the restaurant’s reach and exposure.
3. Brand Representation
   Maintaining Brand Voice: Ensure all content reflects the restaurant’s brand, values, and tone. Whether it's casual, elegant, or trendy, consistency in messaging is key to maintaining a strong brand identity.
   
   Promoting the Restaurant's Unique Selling Points: Focus on what makes the restaurant stand out, whether it's its signature dishes, ambiance, or exceptional customer service.

Job Requirements

1. Photography & Videography Skills
   Ability to capture high-quality photos and videos of food, the restaurant ambiance, and events. Lighting, composition, and angles are important.
   Editing skills using software like Adobe Photoshop, Lightroom, or video editing tools like Adobe Premiere Pro or Final Cut Pro.
   Ability to create short-form videos (like TikTok or Instagram Reels) that engage the audience.
2. Creativity
   A creative approach to content creation that highlights the restaurant’s unique offerings.
   Ability to create visually appealing posts, captions, and stories that tell a story, whether it's the food preparation process, behind-the-scenes insights, or customer experiences.
3. Social Media Expertise
   Proficiency in platforms such as Instagram, Facebook, TikTok, YouTube, and Twitter.
   Knowledge of social media algorithms and best practices for content engagement (hashtags, posting times, etc.).
   Ability to engage with the community through comments, messages, and interactive content like polls or quizzes.

Job Benefits

EPS
Annual Leave
Annual Bonus