Consumer Marketing Manager (Digital & Service Pillar)

Position Snapshot

Location: Petaling Jaya, Selangor

Company: Nestlé Malaysia

Type of contract: Permanent

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Consumer Marketing Manager responsible for the development and implementation of MAGGI corporate communication, covering ONE MAGGI brand communication, digital ecosystem/eBusiness strategy, and consumer engagement programs to drive business growth and MAGGI brand equity. Ensures digital and eBusiness excellence in leveraging digital capabilities for competitive advantage.

A day in the life of a Consumer Marketing Manager…

1. Develops and leads the ONE MAGGI Communication Campaign (Festives - Raya, CNY, Gawai, and other relevant ONE MAGGI campaigns and activities) to bring MAGGI brand purpose to life.
2. Assesses new consumer/shopper trends through real-time data mining and interpretation of data to inform decision-making for the business.
3. Develops, updates, and ensures implementation of local digital/eBusiness/CRM strategy in alignment with key local stakeholders. Leads digital marketing analytics strategy and oversees the tracking, performance measurement, and benchmarking (internal and external) to ensure achievement of brand purpose.
4. Responsible for developing Digital & Service Pillar marketing communication plan for the MAGGI brand aligned with brand/category/product strategy.
5. Develops MAGGI MYSG sustainability agenda and leads the communication and initiatives that are in line with MAGGI brand purpose and business objectives.
6. Accountable for creating engaging brand experience by bringing to life the brand’s Big Idea across agreed service pillar touchpoints – Corporate cooking events, Masak-masak studio, Digital activation, Recipe Development.
7. Responsible for proposing optimal PFME budgets for corporate initiatives based on agreed overall digital & service pillar plan during OPL/ICP development. Provides monthly reporting and monitoring system for cost-effectiveness and ensures all PFME investment is properly reviewed and evaluated.
8. Supports training and development of Sampling and Demonstration team in collaboration with Brand and MSU.
9. Responsible for ensuring adherence to all company principles and policies.

What Will Make You Successful

1. Bachelor's Degree in Business/Marketing/Economics or equivalent, Solid marketing experience (5+ years), Strong Digital & Social Marketing expertise (2-3 years).
2. Customer Service, Product Knowledge, internal processes.
3. Experience in managing a portfolio of FMCG brands, products, and projects.

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for our future. With more than CHF 91.4 billion in sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions, and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.