Consumer Insights Manager

Nestlé; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a Consumer Insights Manager to drive brand building through deep consumer understanding. This role empowers you to conduct in-depth analysis and provide insights that shape marketing strategies. You'll collaborate with cross-functional teams to implement methodologies that enhance knowledge about target consumers. Join a dynamic environment where your contributions will impact both local and global initiatives, and where your professional growth is prioritized. If you're passionate about consumer insights and looking to make a meaningful impact, this opportunity is for you.

Qualifications

• 5+ years experience in market research or strategic planning.
• Ability to work independently and in teams.

Responsibilities

• Implement methods to support understanding of target consumers.
• Conduct comprehensive consumer and market analysis.
• Synthesize insights to inform business and brand strategy.

Skills

Market Research

Data Analysis

Team Management

Consumer Insights

Cross-functional Collaboration

Education

Bachelor’s Degree

Job description

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Full-time

Bachelor’s Degree

5+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Consumer Insights Manager to support marketing and other relevant functions that ensure successful Brand Building, providing them with analysis, insights and information that help understand the target who, what and why they do it.

A day in the life of...

1. Implement Methods and Tools in order to build the knowledge base to support internal stakeholders to understand the target consumer and support Know your consumer deeply.
2. Coordinate and Guarantee that the right methodologies, guidelines and standards are applied in various research studies.
3. Conduct consumer, shopper, retail, product, media, competitive and customer analysis to support business with relevant data, information and insights.
4. Work together with the Brand Builders in the consumer related activities for implementing winning actions for all BBNW rooms through relevant research methodologies that support the decision making process, build knowledge and share among all relevant stakeholders.
5. Synthesize consumer and shopper understanding from diverse sources, uncover insights and connect the dots to input into business and brand strategy.
6. Help Brand Builders to continuously sharpen and deepen understanding of the target consumer; input accordingly into the Consumer Portrait as a living document.

What Will Make You Successful

1. Minimum Degree holder in a relevant field.
2. At least 5 years experience in market research at Nestlé or equivalent FMCG and/or strategic planning at Communication/Media Agency. Experience in leading and managing teams.
3. Ability to work alone & in cross-functional teams.
4. Detailed & good follow through of assigned tasks.