Consumer Experience Manager

Reckitt; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading company in hygiene, health, and nutrition is seeking a Consumer Experience Manager in Malaysia. The role focuses on creating engaging content across platforms and driving e-commerce strategies to enhance brand visibility and consumer engagement. Join a dynamic team dedicated to making a positive impact in health and wellness.

Benefits

Parental benefits

Employee Assistance Program for mental health

Life insurance for all employees

Opportunity for rewards based on performance

Qualifications

• 3–5 years in content marketing, digital creative, brand storytelling, or e-commerce marketing.
• Experience in social media formats or short-form video storytelling.
• Solid understanding of the digital content landscape across Malaysia and Singapore.

Responsibilities

• Lead creation of platform-optimized content across digital and e-commerce ecosystems.
• Develop e-commerce-specific content and support influencer campaigns.
• Monitor performance metrics and optimize creative strategies.

Skills

Consumer Insights

Digital Marketing

Creativity

Collaboration

Job description

We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive. About the role

We are seeking a Consumer Experience Manager to support the development and execution of fit-for-platform, thumb-stopping content and consumer experiences across Malaysia and Singapore. This role will report to the Senior Media Manager and help lead the creation of content that maximizes engagement, share of attention, and commerce conversion, especially within digital and e-commerce ecosystems.

You will play a hands-on role in transforming how our brands show up on e-commerce platforms, digital media, and social commerce, while ensuring consistency across TV, out-of-home, and in-store touchpoints.

Your responsibilities

Content Creation & Platform Adaptation

• Adapt brand TVCs, hero campaigns, and long-form narratives into short-form, platform-optimized content (e.g., 6s, 10s, 15s)
• Co-lead the creative development process for social-first, mobile-friendly, and commerce-relevant assets
• Manage the asset localization, adaptation, and delivery pipeline across Malaysia and Singapore

E-Commerce & Shoppable Content Enablement

• Develop e-commerce-specific content including PDP videos, product shots, platform banners, and interactive product explainers
• Partner with the e-commerce and retail media teams to create assets that drive conversion, ratings & reviews, and basket-building
• Help bridge the gap between storytelling and selling by designing assets that inspire and inform

Social Media & Influencer Content Support

• Work with the Senior Manager to develop influencer content guidelines and support creator campaigns across TikTok, Instagram, and YouTube
• Ensure brand content is culturally relevant, trend-aware, and responsive to platform behavior
• Manage asset libraries for influencer toolkits, social templates, and brand-owned content

Performance Monitoring & Creative Optimization

• Track key creative performance metrics across platforms (e.g. CTR, watch time, engagement rate)
• Collaborate with media, digital, and insights teams to A/B test creative and iterate for improvement
• Use consumer feedback and platform data to refine future content direction

Creative Workflow & Governance

• Coordinate with internal stakeholders, external agencies, and content production partners to deliver on campaign timelines
• Maintain consistency across brand guidelines and ensure a unified brand presence across touchpoints
• Assist in building content toolkits, templates, and briefs for more agile campaign execution

The experience we're looking for

• 3–5 years of experience in content marketing, digital creative, brand storytelling, or e-commerce marketing (FMCG, DTC, or agency experience preferred)
• Hands-on experience working with e-commerce content, social media formats, or short-form video storytelling
• Strong eye for content that performs in-feed, drives attention, and moves consumers to action
• Solid understanding of the digital content landscape across Malaysia and Singapore
• Collaborative, curious, and agile mindset with a bias toward execution
• Experience managing creative agencies, influencers, or production houses is a plus

KPIs

• Content Engagement Metrics: CTR, watch time, video completion, platform engagement
• E-Commerce Content Effectiveness: Conversion rate, product page dwell time, content quality score (where available)
• Content Utilization: Percentage of assets reused across touchpoints and campaigns
• Asset Delivery Timeliness: On-time campaign readiness for digital and e-commerce needs
• Influencer Content ROI: Views, shares, engagement, and commerce impact
• Creative Testing & Optimization: Number of A/B learnings implemented into future campaigns

The skills for success Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, Collaboration, FMCG/Consumer Health Experience. What we offer With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. Equality We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.