Consumer Engagement Specialist (Content Focus)

Tesla; Cyberjaya; On-site; MYR 60,000 - 85,000; Full time

Job summary

A leading company in electric vehicles is seeking a Consumer Engagement/ Leads Generation Specialist in Cyberjaya. The role requires strategic content creation, social media management, and collaboration with team members to drive marketing campaigns. Ideal candidates will have a minimum of 5 years experience in marketing along with strong communication and design tool skills.

Qualifications

• Minimum 5 years solid experience in marketing.
• Proficiency in design tools required.
• Excellent communication skills in English and local languages.

Responsibilities

• Develop overall above-the-line communications strategy.
• Manage external agencies to support marketing objectives.
• Collaborate to develop leads generation campaigns.

Skills

Communication

Negotiation

Execution skills

Coordination

Organizational skills

Tools

Adobe Illustration

Photoshop

Premier Pro

Figma

Job description

The Role:

Tesla is looking for a Consumer Engagement/ Leads Generation Specialist to support the marketing organization with various responsibilities including content creation, lead generation and retail marketing events in Malaysia. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.

Responsibilities:

Above-the-line communications and content creation

• Develop overall above-the-line communications strategy to target different segments that aligned with sales objectives, include but not limit to digital, social media, PR and influencer engagement
• Plan and execute social media calendar to drive brand awareness and educate the market about EV and sustainability
• Create and localize visuals or video footages for different platforms and channels usage
• Oversee and implement e-newsletter, sales collaterals, print materials and other related marketing materials to support business needs
• Manage external agencies to produce quality work in supporting marketing objectives
  
  

Marketing Campaigns

• Work with the team to develop targeted marketing plans with a coherent integration of marketing tactics, event and activities to achieve business goals
• Collaborate with internal teams and external vendors, to develop, manage and implement leads generation campaigns including test drives activities, product launches, pop-up stores, in-store activations, and corporate partnership events etc
• Assist in event executions and provide on-site support whenever necessary
• Handling tracking and measurement of the campaign results, performing results analyses and evaluation
  
  

Marketing Operations

• Ensure compliance with global brand strategy and corporate identity for Tesla Motors
• Support any ad-hoc tasks as required
  
  

Requirements:

• Minimum 5 years solid experiences in marketing, experience in communications or content creation is a plus
• Proficiency in design tools (Adobe Illustration / Photoshop / Premier Pro / Figma etc.) is required
• Excellent communication skills and fluency in English and other local languages.
• A good team player who also thrives working independently
• Excellent coordination, multi-tasking, and organizational skills
• Result driven, hands-on, positive “can do” attitude, passionate and able to show commitment and to inspire others.
• Proven ability to work in a fast-paced, dynamic, and deadline-oriented environment
• Large company discipline with small company entrepreneurial attitude