Consumer Engagement Manager

Tesla; Cyberjaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company in the automotive sector is seeking a Consumer Engagement Manager to drive various consumer engagement initiatives in Malaysia. The role involves crafting marketing strategies, managing events, and ensuring compliance with corporate identity standards. Ideal candidates will have extensive experience in communication and team management, showcasing a proactive approach to achieving business outcomes.

Qualifications

• Minimum 8 years of communications-related experience.
• 3+ years of team management experience.
• Highly organized with the ability to manage multiple projects.

Responsibilities

• Develop targeted consumer engagement plans.
• Assist in the management of a comprehensive event calendar.
• Evaluate and track the success of programs and campaigns.

Skills

Communication

Negotiation

Execution

Organizational Skills

Strategic Thinking

Analytical Skills

Tools

MS Office

Job description

Tesla is looking for a Consumer Engagement Manager to support the Consumer Engagement organization with various responsibilities including content creation, lead generation, and retail consumer events in Malaysia. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation, and execution skills.

Responsibilities

• Work with the Country Leader and Sales team to develop targeted consumer engagement plans with a coherent integration of marketing tactics, event, and public activities to achieve business goals.
• Assist in the development, management, and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, brand partnership events, and external corporate events (e.g., auto shows and product launches).
• Assist in project management and initial content creative for external newsletters, collateral, and customer communication (i.e., emails and letters).
• Assist in inbound and outbound communications including customer letters and emails for relevant marketing inboxes.
• Assist in the development of in-store programs and campaigns to engage existing leads and create new leads.
• Assist in the planning of regional activities including store openings, test drives, and lead generation events.
• Develop consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g., collateral).
• Manage outside agencies and vendors as needed.
• Evaluate and track the success of programs and campaigns.
• Ensure compliance with global brand strategy and corporate identity for Tesla.

Requirements

• Minimum 8 years of communications-related experience and 3+ years of team management experience.
• Excellent communication and copywriting skills.
• Maintain a high sense of urgency and entrepreneurial work ethic to drive business outcomes.
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently.
• Highly organized with the ability to manage multiple projects while meeting deadlines.
• Result-driven, hands-on, positive “can-do” attitude, passionate, and able to show commitment and inspire others.
• Proficient in MS Office.
• Proven ability to work in a fast-paced, dynamic, and deadline-oriented environment.
• Balance large company discipline with small company entrepreneurial attitude.
• Strategic planning with strong execution and negotiation skills.
• Team player and builder – leads by example.
• Event/Agency experience is preferable.