Commercial Marketing Manager

Sunway Theme Parks; Subang Jaya; On-site; MYR 60,000 - 95,000; Full time

Job summary

A leading theme park in Malaysia is seeking a Marketing Manager to drive visitation and ticket sales through innovative campaigns and strategic partnerships. The role requires a creative and analytical individual with proven experience in the tourism or hospitality industries, aiming to create memorable guest experiences and improve marketing performance.

Qualifications

• Minimum 5 years of relevant experience, with at least 2 years in a leadership role.
• Proven track record of successful campaign execution and partnership development.
• Strong leadership and communication skills.

Responsibilities

• Manage all aspects of branding, advertising, promotions, and communications.
• Identify and secure strategic partnerships to grow bookings.
• Lead and motivate the marketing team to achieve targets.

Skills

Communication

Negotiation

Analytical Skills

Digital Marketing

Leadership

Creativity

Education

Degree in Marketing, Business Administration, Communications

Tools

Digital Marketing Tools

Analytics Platforms

Job description

About the Company

Develop and execute comprehensive marketing campaigns to increase park visitation, drive ticket sales, and promote new attractions or seasonal events.

About the Role

Manage all aspects of branding, advertising, promotions, and communications to ensure a consistent and engaging message across all platforms.

Responsibilities

• Maintain strong working relationships with industry partners, influencers and key media outlets.
• Monitor marketing performance, analyze trends, and provide actionable insights for continuous improvement.
• Identify and secure strategic partnerships (e.g., travel agents, schools, corporates, hotels, tourism boards) to grow group bookings, F.I.T. (Free Independent Traveler) packages, and corporate events.
• Develop commercial opportunities such as sponsorships, retail tie-ins, and cross-promotions with brands or franchises.
• Prepare and present partnership proposals, commercial pitches and strategic recommendation to internal and external stakeholders.
• Conceptualize and execute special events, seasonal campaigns and themed activations to attract diverse visitor segments.
• Work closely with the park’s operations and creative teams to ensure seamless execution of campaigns and events.
• Lead, mentor, and motivate the marketing & commercial team to achieve performance targets.
• Develop and manage the annual marketing and promotions budget, ensuring cost-effectiveness and maximum ROI.
• Perform other duties as assigned by the management.

Qualifications

• Degree in Marketing, Business Administration, Communications or related field.
• Minimum 5 years of relevant experience, with at least 2 years in a leadership role, preferably in tourism, theme parks, attractions or hospitality industry.
• Proven track record of successful campaign execution and partnership development.
• Commercial mindset with strong analytical capabilities and creativity.
• Strong communication, presentation, and negotiation skills.
• Proficient in digital marketing tools, analytics platforms, and social media.
• Strong leadership, interpersonal, communication skills with the ability to influence stakeholders.
• Resilient, self-motivated and capable of thriving in a fast-paced, guest-centric environment.
• Passion for family entertainment, events, and creating memorable guest experiences.
• Agile, innovative, and results-oriented with a drive to grow the business.
• Up to date with the latest marketing trends and technologies, especially in the leisure and attractions industry.