Commercial Manager(Sports)

Decathlon Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

A leading sports retailer, Decathlon Malaysia, is looking for a passionate Commercial Manager. This role entails defining comprehensive commercial strategies, conducting market analysis, and ensuring alignment with stakeholders across various internal channels. The position requires strong communication skills, a strategic mind for pricing, and an analytical approach to support profitable growth in the sports market.

Qualifications

• Strong experience in commercial management and strategy development.
• Ability to analyze market needs and competitor benchmarks.
• Excellent communication skills for stakeholder engagement.

Responsibilities

• Define and implement national commercial strategies in Malaysia.
• Develop pricing policies based on market analysis.
• Coordinate cross-commercial projects for effective communication.

Skills

Communication

Commercial strategy

Market analysis

Stakeholder management

Pricing strategy

Job description

The World's Largest Sports Retailer is recruiting passionate sports people to join our Commercial Team as our Commercial Manager (Sports).

Job Overview:

To promote our sports ecosystem and make our sport offers profitable in a sustainable way.

Objective:

You will prioritize and analyze the country's major needs.

• To collect and compile the country's major needs across our internal channels (Central Hub, Ecommerce, etc.).
• To update benchmarks of competitors focusing on "How to Sell".
• To prioritize country major needs before the Director plan, focusing on "How to Sell".
• To guarantee a qualitative pre-religa process and provide feedback for each of our internal channels.

Responsibilities:

1. Define Country Commercial strategies
   • To co-validate our sports offer strategy while leading the price policy across our Sports Universe.
   • To define commercial strategies on communication/merchandising while co-validating the business plan.
   • To align with our HUB Asia Team for range costing and range structure across different functions in the Sports Universe.
   • To guarantee the right country commercial seasons in Malaysia.
2. Define the right Pricing policy for sports and products
   • To co-validate the pricing strategy while leading the price policy across Sports Universe and align with HUB Asia.
   • To define the right pricing policy based on market and competitor studies.
   • To align with our HUB Asia team for pricing strategy across different functions in the Sports Universe.
   • To guarantee the right pricing positioning in the market and ensure overall profitability.
3. Communication and Commercial Skills Animation
   • To communicate effectively with stakeholders to drive alignment on decisions to ensure customer satisfaction via milestone management.
   • To coordinate cross-commercial topics or New Value Creation projects in our United Product and Brand Centre.
   • To ensure relevant logical implementation coherent with Asia strategy (according to the season and potential gap by Zone).
   • To ensure the entire “How to Sell” package (including commercial, merchandising, and communication) is qualitative among DMI (coherence, relevance).
4. Accelerate profitable growth
   • To animate with channels to support their sports commercial policy.
   • To animate range choices.
   • To define customer journey & taxonomy (segmentation).
   • To validate the communication plan of the year.
   • To ensure the quality diffusion of product training.
   • To communicate priorities regularly (implementation / opeco / interseason).
   • To prepare and debrief store visits.