Commercial Excellence Manager

Suntory Holdings Limited; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beverage company in Malaysia is seeking a Commercial Excellence Manager to drive strategic planning and cross-functional collaboration across Malaysia and Singapore. The ideal candidate will have 7–10 years of experience in FMCG with expertise in Revenue Growth Management and category management. This role offers a platform to influence commercial strategies and contribute to the company's growth.

Benefits

16% Employer EPF contribution

Medical and insurance coverage (including direct dependents)

Optical and dental coverage

Qualifications

• 7–10 years of experience in FMCG, with strong background in Commercial Excellence.
• Proven expertise in category management, shopper marketing, and strategic planning.
• Strong project management and problem-solving skills.

Responsibilities

• Lead the development and implementation of Commercial Excellence strategies across channels.
• Analyze financial performance and develop pricing guidelines to balance profitability.
• Coach and upskill execution teams to drive continuous improvement.

Skills

Commercial Excellence

Revenue Growth Management

Strategic Planning

Cross-functional Collaboration

Category Management

Education

Bachelor’s degree in Business, Finance, Economics, or related field

Job description

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Commercial Excellence Manager

Requisition ID: 10261

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena, Lucozade Sport, BRAND'S Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

AtSuntory Malaysia, we are proud to be part of the globalSuntory Group, a Japanese multinational renowned for its unwavering commitment tohealth,wellness, andenriching lives. With a legacy deeply rooted ininnovationandnatural science, we deliver high-qualityhealth enrichment andfunctional beveragestailored to the needs of Malaysian consumers.

Guided by our mission to“Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

• Ribena– the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S– a trusted name in health supplements, including the renowned BRAND’S Essence of Chicken.
• C.C. Lemon– a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

At Suntory Beverage and Food, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company – you are an important part of this and here’s how your role helps us win.

As aCommercial Excellence Manager, you will play a pivotal role in driving strategic planning, data-driven decision-making, and cross-functional collaboration across Malaysia and Singapore. You’ll lead initiatives in Revenue Growth Management, category strategy, and in-store excellence to optimize profitability and elevate commercial performance. This role bridges Sales, Finance, and Marketing to ensure integrated execution and agile course correction across channels.

Role Type: Individual Contributor
Reporting Line Manager: Head of Commercial Excellence, South Cluster

Compensation and Benefits:

• 16% Employer EPF contribution
• Medical and insurance coverage (including direct dependents)
• Optical and dental coverage

What You'll Do

• Lead the development and implementation of Commercial Excellence strategies across channels and markets.
• Apply RGM levers—Price, Pack/Price Architecture, Mix, Promotion, and Trade Investment—to drive sustainable growth.
• Design and execute in-store visibility frameworks using the 5Ps and PICOS (Picture of Success) model.
• Collaborate with cross-functional teams to align strategies and ensure agile execution.
• Analyze financial performance and develop pricing guidelines to balance profitability and competitiveness.
• Coach and upskill execution teams across markets to embed best practices and drive continuous improvement.
• Foster innovation and experimentation through shopper-centric approaches and category visioning.

#LI-AL1

What's in it for you

• Strategic Impact: Shape commercial strategies that directly influence revenue, profitability, and market share.
• Regional Exposure: Work across the South Cluster (Malaysia & Singapore), gaining insights into diverse market dynamics.
• Cross-Functional Collaboration: Partner with Sales, Marketing, Finance, and Trade teams to drive integrated execution.
• Innovation & Growth: Lead the development of Perfect Store frameworks and category captaincy initiatives.
• Career Development: Be part of a high-performing team with opportunities to grow in strategic and leadership capabilities.

What You need to be successful

• Bachelor’s degree in Business, Finance, Economics, or a related field.
• 7–10 years of experience in FMCG, with a strong background in Commercial Excellence, RGM, or related fields.
• Proven expertise in category management, shopper marketing, and strategic planning.
• Strong project management and problem-solving skills.
• Excellent influencing and networking abilities across all levels of the organization.
• Business acumen with a holistic view of commercial performance.
• Willingness to travel and engage in Gemba activities across markets.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.