Commercial Excellence Manager

SUNTORY BEVERAGE & FOOD ASIA PTE LTD; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beverage company in Malaysia is seeking a Commercial Excellence Manager to drive strategic planning and revenue growth across Malaysia and Singapore. The ideal candidate should have 7-10 years of experience in FMCG with a focus on Commercial Excellence and strong expertise in category management. This role offers significant career development opportunities and a chance to shape commercial strategies in a dynamic environment.

Benefits

16% Employer EPF contribution

Medical and insurance coverage

Optical and dental coverage

Qualifications

• 7–10 years of experience in FMCG with a strong background in Commercial Excellence.
• Proven expertise in category management and shopper marketing.
• Willingness to travel and engage in Gemba activities.

Responsibilities

• Lead the development of Commercial Excellence strategies across channels.
• Analyze financial performance and develop pricing guidelines.
• Collaborate with cross-functional teams for integrated execution.

Skills

Category management

Commercial Excellence

Strategic planning

Project management

Influencing and networking

Education

Bachelor's degree in Business, Finance, Economics

Job description

About Suntory Beverage & Food

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Malaysia, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out. We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust: Ribena – the beloved blackcurrant drink rich in Vitamin C; BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken; C.C. Lemon – a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

At Suntory Beverage and Food, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company – you are an important part of this and here’s how your role helps us win. As a Commercial Excellence Manager, you will play a pivotal role in driving strategic planning, data-driven decision-making, and cross-functional collaboration across Malaysia and Singapore. You’ll lead initiatives in Revenue Growth Management, category strategy, and in-store excellence to optimize profitability and elevate commercial performance. This role bridges Sales, Finance, and Marketing to ensure integrated execution and agile course correction across channels.

Role Type: Individual Contributor
Reporting Line Manager: Head of Commercial Excellence, South Cluster

Compensation and Benefits:

16% Employer EPF contribution

Medical and insurance coverage (including direct dependents)

Optical and dental coverage

What You'll Do

Lead the development and implementation of Commercial Excellence strategies across channels and markets.

Apply RGM levers—Price, Pack/Price Architecture, Mix, Promotion, and Trade Investment—to drive sustainable growth.

Design and execute in-store visibility frameworks using the 5Ps and PICOS (Picture of Success) model.

Collaborate with cross-functional teams to align strategies and ensure agile execution.

Analyze financial performance and develop pricing guidelines to balance profitability and competitiveness.

Coach and upskill execution teams across markets to embed best practices and drive continuous improvement.

Foster innovation and experimentation through shopper-centric approaches and category visioning.

What’s in it for you

Strategic Impact: Shape commercial strategies that directly influence revenue, profitability, and market share.

Regional Exposure: Work across the South Cluster (Malaysia & Singapore), gaining insights into diverse market dynamics.

Cross-Functional Collaboration: Partner with Sales, Marketing, Finance, and Trade teams to drive integrated execution.

Innovation & Growth: Lead the development of Perfect Store frameworks and category captaincy initiatives.

Career Development: Be part of a high-performing team with opportunities to grow in strategic and leadership capabilities.

What You need to be successful

Bachelor’s degree in Business, Finance, Economics, or a related field.

7–10 years of experience in FMCG, with a strong background in Commercial Excellence, RGM, or related fields.

Proven expertise in category management, shopper marketing, and strategic planning.

Strong project management and problem-solving skills.

Excellent influencing and networking abilities across all levels of the organization.

Business acumen with a holistic view of commercial performance.

Willingness to travel and engage in Gemba activities across markets.

Unlock job insights

Your application will include the following questions:

• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Commercial Excellence Manager?
• How many years' experience do you have in the FMCG manufacturing industry?
• How many years' experience do you have as a Growth Management Lead?