Commercial Development Manager

Nestlé; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

An established industry player is seeking a Commercial Development Manager to lead category growth and enhance market share. In this dynamic role, you'll develop strategic initiatives, analyze market trends, and collaborate with cross-functional teams to drive innovation and successful product launches. You will be empowered to make impactful decisions that shape the future of the category while working in a supportive, growth-oriented environment. If you have a passion for marketing and a strong track record in trade marketing, this is the perfect opportunity to elevate your career and make a significant impact in the food and beverage sector.

Qualifications

• 10+ years of experience in Trade Marketing and Sales.
• Demonstrable record of success in customer-facing roles.

Responsibilities

• Develop category vision and strategy to drive growth.
• Monitor promotional trends and recommend opportunities.
• Collaborate with teams to launch new products successfully.

Skills

Trade Marketing

Marketing

Sales

Leadership

Customer Understanding

Education

Bachelor's Degree in Business Administration

Bachelor's Degree in Marketing

Bachelor's Degree in Finance

Job description

Location: Petaling Jaya, Selangor, MY
Company: Nestle Malaysia
Full-time
Bachelor’s Degree
10+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Commercial Development Manager to develop the Category agenda for all trade channels to support long term Category growth and profitably increase market share based on shopper and customer requirements.

A day in the life of a Commercial Development Manager

• Responsible for developing category vision and strategy in MBS and incorporation into OPL.
• Identify the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) and develop a commercial activity calendar for the Category.
• Define strategies and plans that deliver Category/sub-Category growth based on consumer, shopper and customer requirements.
• Accountable & Responsible for developing omnichannel strategy & priority channels for the Category/sub-Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy.
• Monitoring promotional trends, initiatives and competitor actions by Category/sub-Category, priority channels and strategic customers. Identify and recommend promotional opportunities for Nestle categories and Brands.
• Recommending clear promotional guidelines based on shopper understanding and current market knowledge.
• Proposing optimal TTS budgets for category by channel based on ICP. Ensure all TTS investment is properly reviewed and evaluated.
• Accountable for collaborating with Business Unit in driving SRM that fulfills retailer, shopper and consumer expectations.
• Responsible for supporting innovation & renovation based on shopper understanding which includes identifying opportunities and product conceptualizing in the I2L Framework.
• Accountable and Responsible for preparing and implementing new product trade launch plan and supporting the pre and post NPD evaluation with Marketing Team.
• Accountable and Responsible for recommending winning commercial propositions for the category, through collaboration & storytelling on the picture of success to Customer & Sales Operation team (JBP & Category Review)

What will make you successful

• Bachelor's Degree in Business Administration, Marketing, Finance, or a related field.
• With 10 years experience in Trade Marketing and/or Marketing with Sales experience or exhibits strong functional skill and leadership capabilities.
• Demonstrable record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process.
• Successfully led a team of direct reports.