Chinese Copywriter (Marketing agency)

AdTech Innovation; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital agency is seeking a Digital Copywriter to create impactful Simplified Chinese content for the China market. The role requires collaboration and a solid understanding of digital marketing trends and platforms, ensuring captivating and effective communication. Join a well-established team and contribute to innovative marketing solutions in a fast-paced environment.

Qualifications

• 1-2 years of solid experience in Simplified Chinese social media copywriting.
• Understanding and passion for China digital marketing trends.
• Excellent proficiency in Simplified Chinese copywriting.

Responsibilities

• Create and optimize engaging digital copies for the China market.
• Collaborate on creative campaign ideas and content plans.
• Research market trends to enhance content effectiveness.

Skills

Good interpersonal skills

Presentation skills

Communication skills

Education

Degree in Communication, Translation, Journalism, Advertising, Creative Media, Marketing, or PR

Job description

Add expected salary to your profile for insights.

You’ll work across industries, grow your exposure to international markets, and help position us as a go-to digital partner in Asia. It’s a high-impact role—challenging, but exciting.

AsiaPac/AdTech Innovation, founded in 1996, is a top digital agency with 25+ years of experience and offices across Asia.

We help brands grow with performance marketing solutions that work—from SEM and SEO to social and programmatic.

Think you can bring in the business? Let’s close the deal.

Job Responsibilities:

1. Create attractive, well-structured, and error-free digital Simplified Chinese copies for the China market audience to boost traffic, expand the user base, and encourage interaction and conversion.
2. Collaborate with other teams to devise and present creative campaign ideas and content plans for clients to achieve campaign success.
3. Optimize and reconfigure existing internal and external communications, including graphic designers, clients, and other coworkers.
4. Research new market trends and popular culture, and apply insights to content.
5. Perform ad hoc projects as assigned.

Requirements:

1. Degree holder in Communication, Translation, Journalism, Advertising, Creative Media, Marketing, PR, or related disciplines.
2. 1-2 years of solid experience in Simplified Chinese social media copywriting, mainly on WeChat and Xiaohongshu; experience with other platforms is advantageous.
3. Understanding and passion for China digital marketing trends, industry practices, and case studies.
4. Knowledge of various media channels in China, both existing and upcoming, and how consumers and businesses utilize them.
5. Good interpersonal, presentation, and communication skills.
6. Ability to work independently, multi-task, and handle tight schedules.
7. Background in creative agency, digital marketing, PR agency, or media is highly preferred.
8. Excellent in Simplified Chinese copywriting; proficiency in English is also preferred.

Unlock job insights

Salary match, Number of applicants, Skills match

Your application will include the following questions:

• What’s your expected monthly basic salary?

AsiaPac/AdTech Innovation, founded in 1996, is a leading digital marketing agency in Asia, with 10+ local offices across Mainland China, Taiwan, Macau, Singapore, Malaysia, Thailand, and Vietnam. Our services include SEM, SEO, social media marketing, influencer marketing, display advertising, video marketing, and programmatic advertising, helping clients target audiences and grow in China and overseas markets.

Our R&D team has developed AI technologies supported by big data, including the PPC ad management platform OptAdEasy and KOOLER AI, an influencer management platform with facial recognition.

We serve over 2500 clients from Fortune 500 companies to SMEs across various industries, including ecommerce, gaming, education, IT, finance, travel, FMCG, fashion, healthcare, and more. We are committed to growth and delivering quality digital marketing services.

Visit our website at www.asiapacdigital.com to learn more.

Interested parties should apply through the “Apply Now” button with a full resume, including current and expected salary. All applications will be handled confidentially for recruitment purposes only.