Chief Marketing Officer (CMO)

Elitez Pte Ltd; Kuala Lumpur; On-site; MYR 120,000 - 200,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a hands-on Chief Marketing Officer (CMO) with expertise in i-Gaming marketing. The role involves executing innovative guerrilla marketing strategies, managing teams, and driving overall business growth. Join an established company with a vision to disrupt conventional marketing approaches.

Qualifications

• Proven experience in a CMO or senior marketing leadership role.
• Track record of executing successful guerrilla marketing campaigns.
• Solid understanding of online traffic acquisition and retention strategies.

Responsibilities

• Lead and execute marketing strategy including campaigns and partnerships.
• Own the company’s revenue and growth strategy.
• Spearhead guerrilla marketing initiatives.

Skills

Guerrilla marketing strategies

Leadership

Marketing strategy

Business development

User engagement

Job description

We are seeking a hands-on CMO with strong experience in i-Gaming marketing, especially someone who excels in guerrilla marketing strategies to amplify brand awareness in unconventional and high-impact ways.

Responsibilities:

• Lead and execute the overall marketing strategy, including brand development, performance marketing, campaigns, partnerships, and community engagement.
• Own the company’s revenue, growth strategy, and P&L performance.
• Drive business development to forge new partnerships and markets.
• Spearhead guerrilla marketing initiatives to create buzz and disrupt traditional channels.
• Manage and grow the marketing and sales teams, fostering a results-driven culture.
• Oversee the day-to-day operations of the business, ensuring alignment between brand, product, and performance.
• Work closely with the CEO and leadership team to set strategic goals and define the company’s future direction.

Requirements

• Proven experience in a CMO or senior marketing leadership role within the i-Gaming or online entertainment industry.
• Track record of executing successful guerrilla marketing campaigns and growth initiatives.
• Solid understanding of online traffic acquisition, user engagement, conversion funnels, and retention strategies.
• Exceptional leadership and team management skills.

About the Company

Established since 2010, Elitez Pte Ltd is a strategic partner in operational projects, general recruitment, and payroll management. We have evolved into a market leader within the FMCG manpower sphere and now focus on managing service-driven outsourced manpower teams.

Our core expertise involves executing business process outsourcing projects involving significant manpower headcount for our clients' operational needs.

Note: This job posting is active. No indication of expiration was found.