Chief Brand, Marketing and Communications Officer

Monroe Consulting Group; Malaysia; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading recruitment firm is seeking an experienced Chief Brand, Marketing and Communications Officer in Malaysia. This strategic role involves designing marketing strategies, leading digital transformation, and managing communication for stakeholders. The ideal candidate will have over 15 years of experience in brand and marketing within financial services. Strong proficiency in crisis management and knowledge of Malaysia's financial market are essential.

Qualifications

• 15+ years experience in brand, marketing, and corporate communications in financial services or related fields.
• Strong understanding of Malaysia's financial market and regulatory environment.
• Experience leading Customer Experience or Service Excellence Initiatives.

Responsibilities

• Design and implement multi-channel marketing strategies.
• Lead digital transformation in marketing and enhance visibility.
• Develop communication strategies for internal and external stakeholders.

Skills

Brand building

Digital marketing

Market analysis

Crisis management

Education

Bachelor's or Master's degree in Marketing, Communications, Business

Job description

Executive recruitment company Monroe Consulting Group's Professional Division is partnering with a leading financial institution that is making its mark in the investment realm. Our esteemed client is seeking an experienced professional to be their Chief Brand, Marketing and Communications Officer. This position holds strategic responsibility for leading the organization's brand direction and overseeing its marketing and communications aspects.

Job Responsibilities

• Design and implement comprehensive, multi-channel marketing and campaign strategies to enhance visibility, engagement, and conversion, in partnership with business units.
• Lead digital transformation in marketing, including SEO/SEM, social media, and marketing automation.
• Continuously monitor and analyze market dynamics, industry trends, and competitor activities to provide strategic insights and ensure the company's branding and marketing strategies remain proactive, competitive, and align with the latest market demands and innovations.
• Develop and execute comprehensive communication strategies for internal and external stakeholders, including media relations, investor relations, and crisis management.
• Cultivate and maintain positive relationships with media, stakeholders, and the broader community to strengthen the organization's reputation and visibility.
• Define and steer the strategic direction for customer experience and service operations, ensuring alignment with company's objective and customer expectations.
• Lead, inspire, and direct a team of professionals, fostering an environment of creativity, innovation, and continuous improvement.

Job Requirements:

• Bachelor's or Master's degree in Marketing, Communications, Business, or related field.
• 15+ years experience in brand, marketing, and corporate communications, ideally in financial services, asset management, banking or fintech.
• Proven track record in building strong brands and delivering measurable marketing results.
• Expertise in market data analysis and research, including gaining insights into customer behavior, evaluating competitor strategies, to make informed decisions.
• Experience in digital transformation, brand repositioning, and strategic innovation is highly desirable.
• Experience leading Customer Experience or Service Excellence Initiatives.
• Strong crisis management and media-handling skills.
• Strong understanding of Malaysia's financial market and regulatory environment.
• Experience in regional markets is an added benefit.