Channel Sales & Marketing Manager

LG Household; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in the FMCG sector seeks a highly motivated Modern Trade Sales Manager to manage and grow their modern trade and B2B sales channels. The successful candidate will develop sales strategies, build client relationships, and achieve sales targets. This role offers the chance to work with major retail accounts, execute marketing strategies, and drive business growth within the industry.

Qualifications

• Minimum 5 years experience in Beauty FMCG industry.
• Proven experience in B2B sales and key account management.
• Good command of English, both spoken and written.

Responsibilities

• Manage relationships with key modern trade and B2B accounts.
• Develop and execute sales strategies for growth.
• Analyze market trends and customer behavior.

Skills

Negotiation

Relationship Management

Sales Strategy

Market Analysis

Communication

Education

Diploma/Degree in Business Administration

Degree in Marketing

Job description

Add expected salary to your profile for insights.

We are looking for a highly motivated and results-driven individual to manage and grow our Modern Trade and Business-to-Business (B2B) sales channels. This role is responsible for building strong relationships with key accounts, executing trade marketing strategies, and achieving sales targets.

Job Descriptions

• Build and strengthen relationships with existing and potential key modern trade accounts (e.g., pharmacies, supermarkets, convenience stores) and B2B accounts (distributors).
• Understand clients' business objectives and align company offerings to meet their requirements effectively.
• Sales Strategy Development
• Devise and implement effective sales strategies to drive growth and achieve sales targets within the modern trade & B2B segments.
• Analyse market trends, competitor activities, and customer behaviour to identify opportunities for business expansion.
• Collaborate with cross-functional teams to create customized solutions/products tailored to clients’ needs.
• Ensure that marketing strategies align with the sales objectives for clients.
• Coordinate with the marketing team to tailor marketing campaigns that resonate with the specific needs and preferences of key clients.
• Work closely with clients to understand their unique requirements. Develop customized proposals, services, or products that meet their needs, thereby enhancing client satisfaction and loyalty.
• Stay updated with industry trends, market dynamics, and competitor activities. Use this information to anticipate changes in the market and provide proactive solutions to key accounts and B2B accounts.
• Business Development
• Identify and pursue new business opportunities within the modern trade & B2B segments.
• Conduct market research to identify potential clients, assess their needs, and develop strategies to secure new accounts.
• Negotiate contracts, pricing, and terms with clients to ensure profitability and sustainable partnerships.
• Forecasting and Reporting
• Develop sales forecasts and track performance metrics for key clients.
• Prepare regular reports on sales activities, market trends, and account status for management review.

Job Requirements

• Candidate must possess at least Diploma/Degree in Business Administration, Marketing, or a related field.
• At least 5 year(s) experience in Beauty FMCG industry is a MUST. Proven experience in B2B sales, key account management, or relevant roles within the modern trade sector.
• Good command of English in both spoken and written will be an added advantage.
• With an approachable, good negotiator, resourceful, innovative and an outgoing personality.
• Possess the ability to adapt to a dynamic environment and to perform multi-task functions.
• Possess own transport and willing to travel.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Are you willing to travel for this role when required?
• How many years' experience do you have as a Modern Trade Sales Manager?
• How many years of B2B sales experience do you have?
• Do you have FMCG retail experience?