Campaign Specialist – Base Marketing

U Mobile Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur seeks a Campaign Specialist to support the Base Marketing team. The successful candidate will manage Customer Value Management campaigns, ensuring smooth operations and robust reporting. Candidates should have a Bachelor's degree in a relevant field and strong skills in Excel and PowerPoint. This role includes flexible work arrangements and comprehensive benefits.

Benefits

Comprehensive medical, dental, optical, and insurance benefits

Flexi working hours arrangements

Special employee discounts for selected F&B Brands

Qualifications

• Experience in marketing, campaign management or analytics is an advantage.
• Able to work independently with minimal supervision.
• Execute campaigns accurately and on time.

Responsibilities

• Execute and monitor postpaid CVM campaigns, ensuring timelines and quality are met.
• Prepare regular campaign reports and provide analysis on performance to internal stakeholders.
• Collaborate with cross-functional teams to ensure smooth campaign execution.

Skills

Excel

PowerPoint

Coordination

Communication

Problem-solving

Education

Bachelor's degree in Business, Marketing or related field

Job description

Campaign Specialist – Base Marketing

Closing Date: 07/10/2025

For registered candidates, please login to apply

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!

Top Reasons To Join Us!

• Awarded For
• o Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• o Bronze Winner in Cross-Generational Workforce Engagement (2024)
• o Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

Job Summary

To support the Base Marketing team in managing Customer Value Management (CVM) campaigns. The role focuses on ensuring smooth day-to-day operations, including campaign execution, reporting, analysis and ad hoc requests. The position ensures that ongoing marketing activities remain undisrupted and that business continuity is maintained.

The Day-To-Day Activities

• Execute and monitor postpaid CVM campaigns, ensuring timelines and quality are met.
• Support day-to-day operational tasks including campaign setup, coordination and follow-ups.
• Prepare regular campaign reports and provide analysis on performance to internal stakeholders.
• Manage ad hoc requests related to campaign performance and customer insights.
• Collaborate with cross-functional teams to ensure smooth campaign execution.
• Assist in customer data segmentation and targeting to improve campaign relevance.
• Ensure proper documentation and updates of campaign activities for team visibility.
• Escalate issues and provide timely updates to the manager/department head when required.

About You

• Bachelor’s degree in Business, Marketing or related field
• Experience in marketing, campaign management or analytics is an advantage
• Strong skills in Excel/PowerPoint
• Good coordination, communication, and problem-solving skills.
• Able to work independently with minimal supervision.
• Execute campaigns accurately and on time.
• Analyse & report on performance with clear insights.
• Coordinate & communicate effectively with stakeholders.

What’s Next ?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.