Campaign & Performance Manager (Based in Malaysia)

Welovesupermom Pte Ltd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in the beauty and mom&baby FMCG sector is seeking a Campaign Manager to oversee multi-channel marketing initiatives. The ideal candidate will have a minimum of 4 years in user acquisition marketing, with experience in managing successful B2C demand generation programmes. Responsibilities include strategizing marketing plans, managing campaign performance through various platforms, and ensuring client satisfaction. The role requires strong project management skills, attention to detail, and proficiency in English, along with a proven track record in driving conversions and achieving ambitious targets.

Qualifications

• Minimum 4 years’ experience in user acquisition marketing.
• Proven experience in managing successful B2C demand generation programmes.
• Proficient with Meta and TikTok, other platforms are a plus.

Responsibilities

• Overall responsible for meeting KPIs for campaigns assigned.
• Manage paid media campaigns across various platforms.
• Lead SEO strategy and drive content development for digital marketing.

Skills

Time Management

Project Management

Interpersonal Skills

Agility in Problem Solving

Attention to Detail

Proficient in English

Tools

Google Analytics

SEMrush

Search Console

Job description

Campaign Manager

· Overall responsible in meeting KPIs for campaigns assigned.

· Strategize and create multi-channel marketing plans to deliver lead generation campaigns for various client accounts. Channels include farming and email/Whatsapp marketing to existing bases, paid advertising, community marketing, events and partnerships, telesales, offline promoters, etc.

· Brief, project manage, and oversee the quality of work across all channels – CRM, UGC, Partnership & Customer Service.

· Forecast budget/CPL and timelines for campaigns.

· Ensure accurate source attribution and performance measurement.

· Monitor KPIs (CPA, ROAS, CTR, LTV, etc.) and report insights and recommendations to stakeholders.

· Build long-term strategies for user acquisition while managing short-term fulfilment.

· Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities.

· Collaborate closely with Sales team in ensuring optimal client management.

· Responsible for liaising with finance for timely billing of clients.

Performance Marketing (Paid Ads)

· Directly Manage paid media campaigns across platforms like Meta, Google, TikTok, XHS, Wechat and others.

· Plan and execute full-funnel strategies to drive traffic, lead generation, and customer acquisition.

· Optimize ad performance through A/B testing, targeting, bidding, and creative iteration.

· Responsible for creative copy writing to drive high conversions at targeted CPL.

Creative Content, SEO & Organic Growth

· Own and lead the SEO strategy, covering technical, on-page, and content-driven optimization for industry assigned.

· Conduct keyword research and competitive analysis to support scalable content planning & ensure all digital content aligns with SEO best practices to boost long-term search visibility.

· Use analytics tools (e.g., Google Analytics, Search Console, SEMrush) to monitor performance and generate insights.

· Beyond website, drive the ideation and development of compelling content for social media, email, paid media, and integrated campaigns for the industry assigned.

· Ensure content quality, brand consistency, and alignment with messaging and tone of voice.

• Minimum 4 years’ experience in user acquisition marketing, either with B2C brands or with agencies
• Proven experience in managing successful B2C demand generation programmes
• Prior experience with beauty treatment industry and/or mom&baby FMCG is a big plus
• Excellent time management and project management; able to multitask and handle multiple campaigns at the same time
• Proven track record in driving BoFu conversions and achieving ambitious revenue targets
• Proficient with Meta and Tiktok, other platforms are a plus
• Agile when solving a range of implementation or operational issues
• Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders
• Meticulous and detail-oriented
• Proficient in written and spoken English