Campaign Operations Analyst-RedMart

Lazada; Malaysia; On-site; MYR 100,000 - 150,000; Full time

Job summary

Lazada is seeking a Marketing Executive in Kuala Lumpur. This role involves managing end-to-end marketing campaigns for RedMart, analyzing performance data, and collaborating with various teams. Ideal candidates will have a Bachelor's degree in Marketing or Business, 0 to 2 years of relevant experience, and strong communication skills. This position is designed for energetic individuals passionate about e-commerce and campaign management.

Qualifications

• 0 to 2 years of experience in campaign management or a similar role, preferably in an e-commerce environment.
• Highly energetic, self-motivated, and proactive.
• Strong analytical skills with the ability to interpret data.

Responsibilities

• Manage and execute end to end onsite marketing campaigns on RedMart.
• Analyze campaign data, track KPIs, and optimize campaign performance.
• Work with multiple stakeholders across functions in the organization.

Skills

Analytical Skills

Communication Skills

Project Management

Education

Bachelor's degree in Marketing

Business related field

Job description

1. Manage and execute end to end onsite marketing campaigns on RedMart, ensuring timely delivery of all assets.
2. Analyze campaign data, track key performance indicators (KPIs), and provide actionable insights to optimize campaign performance.
3. Work with multiple stakeholders across functions in the organization and an off-shore team to program manage campaign planning and activation.
4. Be the bridge between the Category Managers, Suppliers and Operations team to ensure that the assets are compliant to the RedMart's asset guideline.
5. Responsible for creating platform vouchers and supplier coupon codes and conduct post mortem analysis of voucher performance
6. Coordinate and give recommendations on customer-facing engagement tools such as Flash Sales, Livestreaming, etc.

Job Requirements

1. Bachelor's degree in Marketing, Business, or a related field.
2. 0 to 2 years of experience in campaign management or a similar role, preferably in an e-commerce environment.
3. Highly energetic, self-motivated and proactive with a passion for e-Commerce and understanding the consumer journey
4. Exceptional English written and verbal communication skills to collaborate with internal teams and external partners.
5. Organized and structured, ability to identify business needs and execute
6. Adaptable and able to work in a fast-paced, dynamic environment, managing multiple campaigns simultaneously to prioritize them and meet deadlines
7. Strong analytical skills with the ability to interpret data and draw meaningful conclusions.
8. Pro-active entrepreneurial attitude.

Note: This position is based in Kuala Lumpur, Malaysia

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