Campaign Manager

PEOPLE PROFILERS; Kuala Lumpur; On-site; MYR 60,000 - 96,000; Full time

Job summary

A leading company in Kuala Lumpur is looking for a Marketing Specialist to develop and implement promotional strategies aimed at increasing sales and brand awareness. The ideal candidate will have a Bachelor's degree in a related field and at least 2 years of experience in marketing, particularly in operations management. Responsibilities include managing promotional activities, analyzing market trends, and collaborating with teams to execute innovative marketing initiatives.

Qualifications

• At least 2 years' experience in marketing or promotions focusing on operations management.
• Proficiency in managing multiple projects and translating data into actionable insights.
• Demonstrated ability in budget management and creative problem-solving.

Responsibilities

• Create promotional strategies that align with sales goals.
• Manage promotions execution from planning to performance analysis.
• Collaborate with cross-functional teams to ensure effective marketing campaigns.

Skills

Online Marketing

Operations Management

Brand Awareness

Editing

Product Development

Campaigns

Analytics

Budgeting

Data Analysis

Time Management

Leadership

Communication

Sales Management

Education

Bachelor's Degree in Marketing, Communications, Business Administration or related field

Tools

CRM and analytics platforms

Job description

• Create and implement thorough promotional strategies to achieve sales goals and increase brand awareness.
• Collaborate closely with marketing, sales, and product development teams to coordinate promotional activities with overall business strategies.
• Manage all of promotion execution, including planning, budgeting, implementation, and performance analysis.
• Oversee the creation of promotional assets to ensure alignment with brand standards and marketing objectives.
• Analyze market trends and competitor strategies to identify opportunities for innovative promotional activities.
• Collaborate with our agency and vendors to support promotional activities.
• Evaluate the effectiveness of promotional activities, providing insights and improvement strategies.
• Execute strategic online marketing campaigns to promote company products and achieve marketing objectives, encompassing campaign strategizing and the creation of bilingual content in Chinese and English.
• Effectively communicate and collaborate with teams based in overseas.
• Monitor campaign data, analyze results, and adjust strategies to meet predetermined goals.
• Develop targeted activities based on user behaviour and scenarios to increase user engagement and conversion.
• Design and manage campaign landing pages, including creating and editing content, to execute campaign concepts and impact.
• Establish and improve campaign processes and systems to increase performance and results.

Job Requirement

• Bachelor's Degree in Marketing, Communications, Business Administration or a related field.
• Demonstrated experience of at least 2 years in marketing or promotions, explicitly focusing on operations management.
• Proficiency in managing multiple projects, meeting deadlines, and translating data into actionable insights is essential.
• Demonstrated skills in using marketing software and tools, including CRM and analytics platforms.
• Exemplary communication, leadership, and cross-team collaboration skills are required.
• Demonstrated ability to think creatively and analytically with a problem-solving approach.
• Candidates with financial promotion experience and an understanding of multinational consumer needs are preferred.
• Strong self-motivation, data analysis, and user behaviour insight abilities are necessary.
• Proven experience in attracting new customers and planning and executing promotional activities, with excellent logical and written communication skills.
• Knowledge of online platform operating rules, user behaviour, and scenarios is necessary.
• Exceptional communication and time management skills are required.

Please send your updated CV to [e-mail] if the role is relevant to your experience.

Due to the volume of applications, we regret to inform that only shortlisted candidates will be notified.

Required Skills:

Online Marketing Chinese Operations Management Brand Awareness Editing Product Development Campaigns Analytics Budgeting Data Analysis Vendors Time Management Administration Software Planning Design Leadership Marketing Business English Communication Sales Management