Campaign Management Specialist (Lead)

Accenture; Subang Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead integrated marketing campaigns across various channels. This role demands a unique blend of creativity and analytical prowess to design and execute strategies that drive campaign performance and achieve business objectives. You will collaborate with cross-functional teams to optimize campaigns, ensuring they resonate with target audiences and deliver strong ROI. If you are passionate about marketing and eager to make a significant impact through innovative campaigns, this opportunity is perfect for you.

Qualifications

• Experience in managing multi-channel marketing campaigns.
• Strong project management and organizational skills.

Responsibilities

• Develop and implement integrated marketing campaign strategies.
• Oversee end-to-end execution of campaigns across multiple channels.
• Monitor key performance metrics and analyze campaign data.

Skills

Marketing Campaign Strategy

Project Management

Analytical Skills

Audience Segmentation

Creativity

Tools

Google Analytics

HubSpot

Job description

Role Summary

Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI.

Responsibilities:

1. Campaign Planning & Strategy:
   Develop and implement integrated marketing campaign strategies.
   Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns.
   Analyze audience segments and market trends to create data-driven campaign approaches.
2. Campaign Execution & Management:
   Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.
   Develop campaign timelines, budgets, and deliverables.
   Optimize campaigns across digital, paid, social, email, and offline channels.
3. Performance Analysis & Reporting:
   Monitor key performance metrics (KPIs), such as CTR, conversion rates, etc.
   Analyze campaign data to measure success and identify areas for optimization.
4. Collaboration:
   Work closely with creative and content teams to develop compelling messaging and assets for campaigns.
   Partner with media buying and digital teams to plan budgets and allocate resources effectively.
   Align strategies with sales, product, and leadership teams to ensure business priorities are met.

Requirements:

• Experience in marketing campaign strategy, execution, and optimization.
• Experience managing multi-channel campaigns (digital, social, email, paid media).
• Strong understanding of marketing funnel strategies and audience segmentation.
• Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms.
• Excellent project management, organizational, and multitasking abilities.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Familiarity with SEO, content marketing, and email automation tools.