Business Liaison & Marketing Manager (for Operating Company)

DRB-HICOM; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading Malaysian conglomerate is seeking a Business Liaison & Marketing Manager to manage key client relationships and execute integrated marketing strategies. This role requires a strategic thinker with strong communication and negotiation skills, focused on enhancing customer satisfaction and business growth.

Benefits

Medical

Education support

Dental

Sports (e.g. Gym)

Parking

Housing Loan Interest Subsidy

Staff Purchase

Qualifications

• At least 10 years’ experience in marketing or business development.
• Fluent in Mandarin and English, Japanese is a plus.
• Proven experience in B2B marketing and international business.

Responsibilities

• Serve as the primary contact for key customers and partners.
• Develop and implement marketing strategies across platforms.
• Monitor customer satisfaction and implement improvement initiatives.

Skills

Communication

Negotiation

Strategic Planning

Education

Bachelor’s Degree in Marketing or Business Administration

MBA

Job description

Business Liaison & Marketing Manager (for Operating Company)

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Business Liaison & Relationship Management
Involves serving as the primary contact for key customers, business partners, and industry stakeholders. This role requires coordinating internal resources to meet client-specific requirements and ensuring service level expectations are consistently met. A crucial aspect of the position is managing cross-border communication, particularly with Mandarin-speaking clients and partners, to ensure smooth collaboration and project execution. The role also includes facilitating contract negotiations, conducting regular business reviews, and fostering long-term strategic partnerships that contribute to sustainable business growth.

Marketing Strategy & Execution
Responsible for developing and implementing comprehensive marketing strategies that span both digital and traditional platforms. This includes overseeing brand management activities, organizing promotional campaigns and industry events, and executing impactful product launches. Conducting in-depth market research and competitor analysis is essential to uncover emerging opportunities and inform strategic decisions. Additionally, the manager leads the creation of marketing content, product presentations, and sales enablement materials that effectively communicate the company’s value proposition to target audiences.

Product & Market Development
Works closely with R&D and production teams to ensure alignment between product innovation and evolving market demand. By actively gathering and analysing customer feedback, the role contributes to continuous product improvement and enhanced service offerings. The manager also plays a key role in supporting pricing strategies and exploring opportunities for expansion into new markets and customer segments.

Sales Enablement & Customer Experience
Involves providing the Business Development & Marketing team with the necessary tools, insights, and marketing assets to enhance lead conversion and customer retention. The manager monitors customer satisfaction through key performance indicators and implements targeted initiatives to address any gaps.

Requirements:

Bachelor’s Degree in Marketing, Business Administration, or a related field (MBA is a plus).

At least 10 years’ experience in marketing, business development, or client management in manufacturing.

Fluent in Mandarin and English (written and spoken); Japanese is an advantage.

Proven experience in B2B marketing, customer engagement, and international business.

Strong communication, negotiation, and strategic planning skills.

Willingness to travel locally and internationally for business.

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Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a marketing manager? Which of the following languages are you fluent in? How many years' experience do you have in market research? Are you willing to travel for this role when required? Have you worked in a role which requires experience with product pricing and costing strategy?

Manufacturing, Transport & Logistics More than 10,000 employees

DRB-HICOM Berhad (“DRB-HICOM” or the “Group”) is one of the nation’s largest and most diverse conglomerates. We have key businesses in six core sectors: Automotive, Aerospace and Defence,Postal, Banking, Services, and Properties.

The Group has 82 operating companies within its stable and a workforce of some 46,000 employees. With a range of operations that is diverse yet interlinked to create synergy, DRB-HICOM has built a strong foundation with great potential for the future, maintaining its stature as one of the nation’s largest and most diversified conglomerates and one that is resilient in facing future challenges.

Today, DRB-HICOM is one of the more exciting companies listed on the main board of Bursa Malaysia due to its diverse portfolio. As a leading Malaysian brand and as a representative of the country, DRB-HICOM is well positioned to drive Malaysia forward.

In line with our expansion, DRB-HICOM provides opportunities for dynamic talents with the tenacity to take on challenges and drive performance. Hence, we invite dynamic individuals who want to excel and forge ahead in their careers to be a part of our diversified shared culture, who together serve a unified purpose.

DRB-HICOM Berhad (“DRB-HICOM” or the “Group”) is one of the nation’s largest and most diverse conglomerates. We have key businesses in six core sectors: Automotive, Aerospace and Defence,Postal, Banking, Services, and Properties.

The Group has 82 operating companies within its stable and a workforce of some 46,000 employees. With a range of operations that is diverse yet interlinked to create synergy, DRB-HICOM has built a strong foundation with great potential for the future, maintaining its stature as one of the nation’s largest and most diversified conglomerates and one that is resilient in facing future challenges.

Today, DRB-HICOM is one of the more exciting companies listed on the main board of Bursa Malaysia due to its diverse portfolio. As a leading Malaysian brand and as a representative of the country, DRB-HICOM is well positioned to drive Malaysia forward.

In line with our expansion, DRB-HICOM provides opportunities for dynamic talents with the tenacity to take on challenges and drive performance. Hence, we invite dynamic individuals who want to excel and forge ahead in their careers to be a part of our diversified shared culture, who together serve a unified purpose.

Perks and benefits Medical Education support Dental Sports (e.g. Gym) Parking Housing Loan Interest Subsidy, Staff Purchase

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