Business Intelligence Analyst

Samsung Electronics America; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading electronics company is seeking a Business Intelligence Analyst in Kuala Lumpur to enhance strategic decision-making through data-driven insights and comprehensive market analysis. The role involves collaboration across departments to influence business strategy and optimize performance metrics. Candidates should have a strong analytical background with relevant experience in consumer electronics or similar industries.

Qualifications

• 3-6 years in a Business Intelligence, Strategy, or Commercial Analytics role.
• Prior experience in mobile/consumer electronics, FMCG, telco, or ecommerce industries preferred.
• Self-driven with high attention to detail and accuracy.

Responsibilities

• Analyze channel performance to identify growth opportunities.
• Develop dashboards and intelligence reports on promotions and trends.
• Create predictive models to identify high-value segments.

Skills

Advanced Excel

SQL

Data Visualization

Strategic Thinking

Communication

Education

Bachelor’s or Master’s degree in Business Analytics, Data Science, Economics, Statistics

Tools

Power BI

Tableau

Python

R

Job description

Position Summary

1. Analyze external and internal business environment along with current business status to strategically identify critical issues and develop responsive strategies to set the course of action.
2. Develop action plans to strengthen competitiveness based on assessment of internal competencies and processes.
3. Communicate strategic vision globally and execute high priority tasks to support top management.

Role and Responsibilities

1. Sales & Market Intelligence:

• Analyze channel performance (MM , retail, online, telco, dealer ) to identify growth opportunities and gaps.

• Conduct competitor benchmarking (price, promotion, market share, product positioning).

• Provide insights on consumer trends, market segmentation, and emerging demands in mobile device and consumer electronics categories.

2. Business Strategy Support:

• Collaborate with Sales, Marketing, Product, and Finance teams to identify strategic levers and measure performance KPIs.

• Prepare dashboards and intelligence reports to track promotions, sell-in/sell-out trends, ROI on channel investments, and campaign effectiveness.

3. Forecasting & Modelling:

• Support monthly and quarterly forecast processes with data modelling, sell-in/sell-out projections, and scenario analysis.

• Create predictive models to identify high-value segments, churn risk, and cross-sell/up-sell opportunities.

4. Reporting & Visualisation:

• Develop automated reports and real-time dashboards using tools like Power BI, Tableau, or Looker.

• Present insights in a clear, concise, and compelling manner to senior stakeholders.

5. Competitive Intelligence & Field Analysis:

• Monitor market activities and gather field intelligence through trade feedback, secondary data (e.g., GfK, Canalys), and digital trends.

• Generate monthly “Competitive Playbooks” to help the salesforce stay ahead.

#LI-SME #LI-MidSenior

Skills and Qualifications

1. Bachelor’s or Master’s degree in Business Analytics, Data Science, Economics, Statistics, or related fields.

2. 3–6 years in a Business Intelligence, Strategy, or Commercial Analytics role.

3. Prior experience in mobile/consumer electronics, FMCG, telco, or ecommerce industries is highly preferred.

4. Advanced Excel and SQL skills.

5. Experience with data visualisation tools (Power BI, Tableau, etc.).

6. Proficiency in statistical tools (Python, R) is a plus.

7. Strategic thinking with high business acumen.

8. Strong communication and storytelling with data.

9. Self-driven with high attention to detail and accuracy and able to work in fast-paced, agile, and cross-functional environments.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here .