Business Development Senior Manager / Lead Manager – Destination Marketing, Agoda Media Solutio[...]

Agoda; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

Agoda seeks a seasoned Business Development Senior Manager to join its Media Solutions team. The role involves driving media sales for Destination Marketing Organizations, building strategic partnerships, and managing the sales cycle. Candidates should have over 7 years of experience in sales, fluency in English, and a strong network in the tourism sector, especially with DMOs.

Qualifications

• 7+ years of sales experience in Digital Media and Advertising required.
• Fluency in English is mandatory; knowledge of Arabic and/or major Asian languages is a plus.
• Strong network within DMOs and Tourism Boards.

Responsibilities

• Lead business development for partnerships with DMOs and tourism boards.
• Manage the full sales cycle from outreach to contract closing.
• Collaborate with stakeholders for effective partnership management.

Skills

Sales

Business Development

Relationship Management

Strategic Partnerships

Job description

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• Business Development Senior Manager / Lead Manager – Destination Marketing, Agoda Media Solutions

Business Development Senior Manager / Lead Manager – Destination Marketing, Agoda Media Solutions

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Full Job Description

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees, representing 95+ nationalities across 27 markets, foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose - Bridging the World Through Travel

We believe travel allows people to enjoy, learn, and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding, and happiness. We are a skillful, driven, and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Get to Know our Team:

Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda and other Booking Holdings brands’ partners and promote our top and bottom-line growth. We design tailored business and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their markets or accounts. We develop win-win relationships and leverage both Agoda and Booking Holdings’ unique travel product portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda and the group companies, introducing more travelers to our great products and services and delivering significant revenues to the overall business.

The Opportunity:

Agoda is looking for a seasoned sales professional with strong commercial acumen to join our Agoda Media Solutions (AMS) team and drive media sales & co-funding campaigns exclusively for Destination Marketing Organizations (DMOs) and Tourism Boards worldwide. The main goal for a successful candidate would be to help destinations (country/region or city level) to get more awareness, visitors, and travel spend using Agoda’s and Booking Holdings’ range of products—display and native ads, branded landing pages, on-site and off-site retargeting, co-funded discounts, and promotion campaigns, as well as creative content and other tools created for destinations. As a Senior Manager/Lead Manager, Business Development – Destination Marketing, you will be responsible for identifying and securing new DMO and Tourism Board partnerships in APAC and worldwide. This role requires a deep understanding and network in destinations marketing, a proven ability to build and nurture strategic relationships, including with government-funded organizations and tourism ministries, and a track record of successfully driving sales and closing deals.

In this role, you’ll get to:

• Lead business development efforts by identifying and securing new partnerships with DMOs, tourism boards, and ministries.
• Build and maintain strong relationships with key decision-makers within DMOs and governmental organizations.
• Take ownership of the full sales cycle, from initial outreach to contract negotiation and closing, focusing on media solutions and advertising products, co-funding promotion campaigns, and other destination products.
• Collaborate with other stakeholders to successfully manage partnerships with DMOs—legal team, government affairs team, local country teams, marketing teams, finance, and product team.
• Evaluate the effectiveness of partner campaigns, providing feedback to encourage additional buy-ins, funding, and long-term collaboration.
• Collaborate with the central AMS and DMO teams to develop new solutions specifically for DMOs.
• Prepare presentations and reports highlighting progress of sales pipeline and contracting cycle.
• Participate in and lead regular meetings to share updates and insights with stakeholders.
• Represent the team in relevant industry conferences and tradeshows from time to time.

What you'll need to succeed:

• Proven track record in business development and managing high-value portfolios in the Digital Media and Advertising space. 7+ years of sales experience required.
• Fluency in English (verbal & written), and additional languages—Arabic and/or one of the major Asian languages—is required.
• Strong network within decision-makers in DMOs, Tourism Boards, Media Agencies.
• Ability to sell and tell stories using data and numerical insights.