Business Development Manager (Media)

KOLs.Asia; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

KOLs.Asia seeks a passionate Media Sales Manager responsible for driving sales through influencer marketing solutions. The ideal candidate should have experience in media sales and a deep understanding of the influencer marketing landscape. This role offers significant opportunities for professional growth and contributes to a supportive and dynamic team environment.

Benefits

Career progression opportunities

Generous incentive structures

Qualifications

• Minimum 3 years client-facing experience.
• Experience developing digital/social strategies in advertising or media.
• Track record in generating new business and achieving sales targets.

Responsibilities

• Drive lead generation and build relationships with agency networks.
• Prepare customized campaign proposals and conduct presentations.
• Monitor market trends and translate insights into business opportunities.

Skills

Relationship Building

Communication

Sales Strategy

Client Engagement

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication

Job description

Are you a media sales professional with proven experience working for a media owner (e.g., publisher, platform, broadcaster)? We're looking for someone who understands how to sell solutions to media agencies—not someone from an agency, but someone who's successfully pitched to agencies.

At KOLs.Asia, a Media Sales Manager is responsible for expanding our client base through influencer marketing solutions. You'll drive lead generation, build relationships with agency networks, and translate client needs into tailored influencer campaigns.

What is a Media Sales Manager?

A Media Sales Manager at KOLs.Asia is a media sales professional who comes from a media owner background, not an agency. This role is for someone who has sold media solutions to agencies—someone who understands how to build and maintain strong relationships within agency networks and drive revenue through strategic influencer marketing offerings.

This person is passionate about the influencer marketing landscape and thrives in a fast-paced environment. They proactively generate leads, attend industry events, and engage agencies with customized influencer marketing proposals that align with their clients’ campaign objectives.

The Primary Responsibilities of Media Sales Manager:

• Has hands-on experience in media sales—and maintains a strong network of relationships within media agencies.
• Sells media solutions to agencies, offering influencer marketing strategies aligned with their clients’ objectives.
• Builds and leverages strong agency networks to generate new business opportunities.
• Gains a deep understanding of KOLs.Asia’s offerings and broadens the company’s reach by relating our influencer solutions to key client verticals.
• Attends both in-person and virtual meetings with potential clients, demonstrating a clear understanding of their business challenges and how KOLs.Asia can address them.
• Represents the company at networking events and industry functions, acting as an ambassador of the brand.
• Prepares customized campaign proposals—including budget options, influencer strategies, content ideas, and KOL recommendations.
• Conducts persuasive presentations and demonstrations that convert leads into confirmed projects.
• Takes detailed project briefs in collaboration with the Strategy & Servicing teams and translates them into actionable plans for the Campaign Management team to execute.
• Follows up with clients on proposal feedback, campaign approvals, and prepares relevant sales quotations.
• Owns the client relationship end-to-end—from outreach and lead generation to closing deals and nurturing long-term partnerships.
• Monitors market trends and client feedback, translating insights into opportunities for innovation and growth.

The Ideal Candidate’s Attitude:

We want candidates who put altruism as the forefront of their actions and attitude.

We’re seeking candidates who have a “hunter mentality”: someone who’s energetic, enjoys challenges, does not fear rejection and gets an adrenaline rush from success! Additionally, candidates should also be a great communicator and storyteller to be able to articulate compelling narratives to potential clients and share their know-how with colleagues.Team players who are able to contribute to a group yet also be able to independently manage their own time and priorities will be preferable.

Candidates who display an undeniable desire to grow with a willingness to hustle, have the agility to pivot and adapt to ad hoc situations, and understand that every challenge is an opportunity to learn will be prioritized.

Interested candidates are required to have a minimum of 3 years client-facing experience, developing digital/social strategies and campaigns in advertising, media, social or digital agencies.

As KOLs.Asia continues to grow, our employees will grow alongside us.

The Ideal Candidate’s Experience:

• At least 3-5 years of experience in a business development or sales role within the media industry, with a proven track record of generating new business and achieving sales targets.
• Thorough knowledge and understanding of the influencer marketing and/or media industry, including trends, best practices, and key players in the market.
• Experience in developing and executing sales strategies, including lead generation, qualification, proposal development, and contract negotiation.
• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to clients, colleagues, and stakeholders.
• Demonstrated ability to build and maintain relationships with clients, including understanding their needs and providing creative solutions that meet those needs.
• Experience managing a sales pipeline and forecasting revenue, with a data-driven approach to measuring and analyzing sales performance.
• Proven ability to work collaboratively with cross-functional teams, including creative, strategy, and account management teams, to develop and execute client solutions.
• Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field is preferred, but equivalent work experience may be considered.

What will you achieve from working with us?

KOLs.Asia embraces a strong, values-driven culture. This spirit has transcended from our CEO to every individual in all of our teams. Many of our employees have expressed that they have experienced exponential growth with an ascending learning curve. You will have the opportunity to build meaningful connections and relationships with different brands, influencers, as well as other industry professionals. At the same time, hone and sharpen your creativity, people and time management skills.

We fully embody the “work hard, play hard” attitude and seize every opportunity to celebrate successes. We’re high growth, high performance with clear career progression paths laid out for every role and opportunities to advance based on merit - everyone in the company will have a share in the company’s success through generous incentive structures. Most importantly, we’re a supportive community that cares about each other regardless of role.

Be a part of a growing team:

We have always been growing at a rapid speed over the years due to the nature of social media and the influencer marketing industry. Our growth was further accelerated amidst the pandemic as we grew from a team of around 20 employees in 2020 to over 80 employees as of today. We foresee expanding even more in the near future as the influencer marketing industry continues to mature and eyeballs on digital content have become a vital part of any brand’s marketing strategy. We’re excited for you to be a part of our growth and provide an environment filled with opportunities for you to reach your full potential.

Need more info? Have questions? Need answers? Visit our website at http://kols.asia or drop us an email at [e-mail]

Our Story

KOLs.Asia is a full-service influencer marketing agency and is equipped with the best-in-class proprietary partner technology to unlock valuable growth equity for brands.

We’re driven by awesome human beings with a mission to empower creative talents. Additionally, every action we take revolves around our ethos of altruism, passion, growth, empathy and integrity. The KOLs.Asia team emits an enthusiastic spirit and this is further emphasized with our company tagline, “let’s do epic shit!”.