Business Development Manager Emerging Channel

Dutch Lady Milk Industries Berhad; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Dutch Lady Milk Industries Berhad invites a Business Development Manager to lead the Transforming Schools Nourishing Minds (TSNM) initiative in Malaysia. You will oversee the integrated business plan, commercial business case, and governance, coordinating across multiple workstreams and securing institutional permissions.

You will engage schools, government stakeholders, distributors, and commercial partners to scale the programme nationwide, while driving growth and ensuring sustainable,

Qualifications

• Experience leading integrated business plans and governance for large initiatives.
• Strong stakeholder management with government and institutional stakeholders.
• Proven ability to develop route-to-market strategies in school/institutional settings.

Responsibilities

• Lead the TSNM initiative across workstreams and milestones.
• Engage schools, government stakeholders, distributors, and partners.
• Coordinate Sales, Marketing, Finance, and Supply Chain teams.
• Develop long-term business plans and scalable operations.
• Monitor progress, manage risks, and ensure timely delivery.

Job description

Business Development Manager Emerging Channel

Shape the future of school nutrition in Malaysia.

Dutch Lady Milk Industries Berhad (DLMI) is looking for a commercially astute and well-connected Customer Development Manager to lead the Transforming School Nourishing Minds (TSNM) initiative, a strategic programme designed to build a sustainable school channel while positively impacting children's nutrition and learning outcomes. This high-visibility role requires a strong understanding of Malaysia's education ecosystem, with the ability to effectively engage schools, government stakeholders, distributors, and commercial partners to scale the programme nationwide. Acting as the overall Project Lead, you will drive business growth, stakeholder engagement, governance, and cross-functional execution to establish TSNM as a scalable and commercially sustainable platform.

About the role

As the Customer Development Manager, you will serve as the overall Project Lead for the Transforming Schools Nourishing Minds (TSNM) initiative at Dutch Lady Milk Industries Berhad, accountable for the integrated business plan, commercial business case, and project governance. This role requires a strategic leader who can ensure coordinated delivery across multiple workstreams and maintain focus on achieving key milestones and scaling approved programmes sustainably. The TSNM project functions within a unique school and institutional ecosystem, demanding a specialised approach distinct from conventional retail channels. Success hinges on securing institutional permissions, cultivating stakeholder trust, maintaining government and school relationships, aligning with relevant policies, and executing disciplined commercial strategies.

Key responsibilities

Drive business growth, stakeholder engagement, governance, and cross-functional execution to establish TSNM as a scalable and commercially sustainable platform

Lead the integrated business plan, commercial business case, and project governance for the TSNM initiative

Engage schools, government stakeholders, distributors, and commercial partners to scale the programme nationwide

Coordinate multiple functional teams, including Corporate Affairs, Sales, Marketing, Finance, and Supply Chain, ensuring alignment and seamless collaboration

Develop and implement long-term business plans and scalable operational models with a commercial mindset focused on profitability and growth

Monitor progress, manage risks, and ensure delivery against milestones

Serve as a key liaison across internal departments and external stakeholders

Collaborate closely with Corporate Affairs, Sales, and Marketing teams, ensuring that all external engagements and functional commitments are upheld

About you

Proven experience in project leadership and managing integrated business plans with a focus on driving commercial success and governance adherence

Strong stakeholder management capabilities, particularly in navigating complex institutional and government landscapes

Expertise in route-to-market strategies, distributor management, sales operations, and marketing execution within a school or institutional context

Excellent analytical and problem-solving skills to monitor progress, manage risks, and ensure delivery against milestones

Effective communication and negotiation skills to serve as a key liaison across internal departments and external stakeholders

Strong understanding of Malaysia's education ecosystem and ability to effectively engage schools and government stakeholders

Ability to coordinate multiple functional teams and ensure alignment across workstreams

Commitment to working inclusively within a diverse team, fostering an environment of mutual respect, trust, and continuous improvement

About us

Dutch Lady Milk Industries Berhad (DLMI) is a reputable organisation dedicated to innovation and excellence within the dairy industry. We are part of the Asia Business Group and are committed to building a sustainable school channel while positively impacting children's nutrition and learning outcomes.

Opportunity to lead a strategic and high-impact project with a clear vision of RM25 million annual sales targets and sustainable growth

A collaborative workplace culture committed to diversity and inclusion where your leadership and ideas can shape the future direction of school channel initiatives

Access to structured professional development, allowing you to expand your skills across project management, cross-functional coordination, and institutional engagement

A competitive remuneration package aligned with your experience and performance, reflecting the critical nature of the role

Engagement with senior management and regional stakeholders, offering valuable exposure and networking opportunities within the industry

Involvement in shaping a novel business segment which combines commercial route-to-market initiatives with institutional partnership development

What can I earn as a Business Development Manager