Business Development Manager

Keysight Internet Infrastructure; Penang; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Business Development Manager to lead its Electronic Industrial Solutions Group in the EMEA region. This role involves strategic initiatives, business expansion, and collaboration across teams to capture growth opportunities. The ideal candidate will have extensive experience in business development within the electronics sector, excellent communication skills, and a proactive approach. Join a forward-thinking company that values diversity and innovation, and help shape the future of technology in a fast-paced environment.

Qualifications

• 10+ years in business development or technical sales in electronics.
• Strong understanding of electronic design and testing environments.

Responsibilities

• Lead business expansion in new geographies and industries.
• Collaborate with sales teams to drive opportunities to closure.
• Engage with key customer accounts for insights on industry trends.

Skills

Business Development

Product Marketing

Technical Sales

Strategic Planning

Communication Skills

Interpersonal Skills

Basic Programming

Education

Bachelor's in Electronics Engineering

Master's in Engineering/Business

Job description

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities

We are seeking a dynamic and results-driven Business Development Manager to lead and grow Keysight’s Electronic Industrial Solutions Group (EISG) Broadbase Business in the EMEA region. This individual will play a critical role in driving strategic initiatives, expanding into new territories and industries, and collaborating across functional teams to capture growth opportunities.

Key Responsibilities

• Develop a deep understanding of Keysight’s product portfolio and New Product Introductions (NPIs).
• Work closely with regional sales teams, application engineers, and solution partners to drive opportunities to closure.
• Lead business expansion efforts across new geographies, industries (e.g., Automotive, Consumer IoT, Manufacturing, Aerospace & Defence), and applications.
• Spearhead and execute strategic programs and promotion such as Industry Growth Initiatives, tailored to regional needs.
• Partner with field teams to develop and execute competitive strategies to win key engagements.
• Support pre-sales activities including, but not limited to customer-facing application discussions, proposed solutions, and pricing strategy.
• Monitor and maintain a close tab on the sales funnel, working with Account Managers to understand the opportunity pipeline, gain insights, and identify support needed to close deals.
• Be a key contributor to marketing and communication initiatives including trade shows, seminars, and promotional campaigns to drive NPI awareness and growth.
• Serve as a key interface between field and factory for lead times, quality concerns, escalations, and discount management.
• Engage with key customer accounts to extract insights on industry trends, technology adoption, and application needs for future roadmap input and NPI alignment.
• Provide technical training to sales team or conduct seminar/webinar to end customers.
  
  

Qualifications

Qualifications & Skills:

• Bachelor’s degree in Electronics Engineering, or related field. Master’s degree in Engineering/Business is a plus.
• Minimum of 10+ years of experience in business development, product marketing, or technical sales within the test & measurement or electronics industry.
• Strong understanding of electronic design and testing environments across multiple industries.
• Demonstrated experience in strategic planning and program execution.
• Ability to work cross-functionally and influence without authority.
• Excellent communication, presentation, and interpersonal skills.
• Basic programming for task automation and instrument connection.
• Comfortable in a fast-paced, dynamic environment with a self-starter attitude.
• Willingness to travel within the EMEA region as required.
  
  

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