Business Development Manager

Keysight Technologies; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Keysight Technologies seeks a Business Development Manager to excel in the Electronic Industrial Solutions Group across EMEA. This role requires driving growth through strategic initiatives, fostering collaboration, and leveraging a deep understanding of electronic solutions in a dynamic work environment.

Qualifications

• 10+ years of experience in business development or technical sales.
• Strong understanding of design and testing environments.
• Ability to work cross-functionally.

Responsibilities

• Lead business expansion across new industries and territories.
• Partner with teams to develop competitive strategies.
• Provide technical training and conduct seminars.

Skills

Business Development

Technical Sales

Communication

Influencing skills

Programming for automation

Education

Bachelor’s degree in Electronics Engineering

Master’s degree in Engineering/Business

Job description

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities

We are seeking a dynamic and results-driven Business Development Manager to lead and grow Keysight’s Electronic Industrial Solutions Group (EISG) Broadbase Business in the EMEA region. This individual will play a critical role in driving strategic initiatives, expanding into new territories and industries, and collaborating across functional teams to capture growth opportunities.

Key Responsibilities

• Develop a deep understanding of Keysight’s product portfolio and New Product Introductions (NPIs).
• Work closely with regional sales teams, application engineers, and solution partners to drive opportunities to closure.
• Lead business expansion efforts across new geographies, industries (e.g., Automotive, Consumer IoT, Manufacturing, Aerospace & Defence), and applications.
• Spearhead and execute strategic programs and promotion such as Industry Growth Initiatives, tailored to regional needs.
• Partner with field teams to develop and execute competitive strategies to win key engagements.
• Support pre-sales activities including, but not limited to customer-facing application discussions, proposed solutions, and pricing strategy.
• Monitor and maintain a close tab on the sales funnel, working with Account Managers to understand the opportunity pipeline, gain insights, and identify support needed to close deals.
• Be a key contributor to marketing and communication initiatives including trade shows, seminars, and promotional campaigns to drive NPI awareness and growth.
• Serve as a key interface between field and factory for lead times, quality concerns, escalations, and discount management.
• Engage with key customer accounts to extract insights on industry trends, technology adoption, and application needs for future roadmap input and NPI alignment.
• Provide technical training to sales team or conduct seminar/webinar to end customers.
  
  

Qualifications

Qualifications & Skills:

• Bachelor’s degree in Electronics Engineering, or related field. Master’s degree in Engineering/Business is a plus.
• Minimum of 10+ years of experience in business development, product marketing, or technical sales within the test & measurement or electronics industry.
• Strong understanding of electronic design and testing environments across multiple industries.
• Demonstrated experience in strategic planning and program execution.
• Ability to work cross-functionally and influence without authority.
• Excellent communication, presentation, and interpersonal skills.
• Basic programming for task automation and instrument connection.
• Comfortable in a fast-paced, dynamic environment with a self-starter attitude.
• Willingness to travel within the EMEA region as required.
  
  

Careers Privacy Statement

***Keysight is an Equal Opportunity Employer.***