Business Development Manager

Keysight Technologies; Malaysia; On-site; USD 60,000 - 90,000; Full time

Job summary

A leading company in electronic design and testing seeks a dynamic Business Development Manager to expand its Electronic Industrial Solutions Group in the EMEA region. With a focus on driving growth and strategic initiatives, you will leverage your extensive experience in the electronics industry to collaborate across teams and develop key customer relationships. If you thrive in a fast-paced environment and have a passion for technology, consider this opportunity to join an innovative company.

Qualifications

• 10+ years of experience in business development or technical sales.
• Experience in the test & measurement or electronics industry.
• Strong understanding of electronic design and testing environments.

Responsibilities

• Drive strategic initiatives and collaborations for growth.
• Lead business expansion across new geographies and industries.
• Engage with key customer accounts and monitor sales funnel.

Skills

Business development

Product marketing

Technical sales

Electronic design

Strategic planning

Communication

Presentation

Interpersonal skills

Basic programming

Adaptability

Education

Bachelor’s degree in Electronics Engineering

Master’s degree in Engineering/Business

Job description

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities

We are seeking a dynamic and results-driven Business Development Manager to lead and grow Keysight’s Electronic Industrial Solutions Group (EISG) Broadbase Business in the EMEA region. This individual will play a critical role in driving strategic initiatives, expanding into new territories and industries, and collaborating across functional teams to capture growth opportunities.

Key Responsibilities

• Develop a deep understanding of Keysight’s product portfolio and New Product Introductions (NPIs).
• Work closely with regional sales teams, application engineers, and solution partners to drive opportunities to closure.
• Lead business expansion efforts across new geographies, industries (e.g., Automotive, Consumer IoT, Manufacturing, Aerospace & Defence), and applications.
• Spearhead and execute strategic programs and promotion such as Industry Growth Initiatives, tailored to regional needs.
• Partner with field teams to develop and execute competitive strategies to win key engagements.
• Support pre-sales activities including, but not limited to customer-facing application discussions, proposed solutions, and pricing strategy.
• Monitor and maintain a close tab on the sales funnel, working with Account Managers to understand the opportunity pipeline, gain insights, and identify support needed to close deals.
• Be a key contributor to marketing and communication initiatives including trade shows, seminars, and promotional campaigns to drive NPI awareness and growth.
• Serve as a key interface between field and factory for lead times, quality concerns, escalations, and discount management.
• Engage with key customer accounts to extract insights on industry trends, technology adoption, and application needs for future roadmap input and NPI alignment.
• Provide technical training to sales team or conduct seminar/webinar to end customers.
  
  

Qualifications

Qualifications & Skills:

• Bachelor’s degree in Electronics Engineering, or related field. Master’s degree in Engineering/Business is a plus.
• Minimum of 10+ years of experience in business development, product marketing, or technical sales within the test & measurement or electronics industry.
• Strong understanding of electronic design and testing environments across multiple industries.
• Demonstrated experience in strategic planning and program execution.
• Ability to work cross-functionally and influence without authority.
• Excellent communication, presentation, and interpersonal skills.
• Basic programming for task automation and instrument connection.
• Comfortable in a fast-paced, dynamic environment with a self-starter attitude.
• Willingness to travel within the EMEA region as required.
  
  

Careers Privacy Statement

***Keysight is an Equal Opportunity Employer.***